5.502
Authority
Written authorization is required before placing paid advertisements in newspapers, but not typically for other media unless specified by the agency head.
Overview
FAR 5.502 outlines the authority and approval requirements for publishing paid advertisements related to government contracting opportunities. It distinguishes between advertisements in newspapers and those in other media, specifying who can authorize such advertisements and the necessary procedures contracting officers must follow.
Key Rules
- Newspaper Advertisements
- The authority to approve paid advertisements in newspapers is held by the head of each agency, but this authority can be delegated. Contracting officers must obtain written authorization before placing such ads, following agency policy and procedures.
- Other Media Advertisements
- For advertisements in media other than newspapers (e.g., online, radio, TV), advance written authorization is generally not required unless the agency head decides otherwise.
Responsibilities
- Contracting Officers: Must secure written authorization before advertising in newspapers and follow agency-specific procedures.
- Contractors: Should be aware of the approval process if involved in advertising activities on behalf of the government.
- Agencies: Must establish and communicate policies for delegating authority and approving advertisements, and may set additional requirements for non-newspaper media.
Practical Implications
- This section ensures proper oversight and control over paid advertising expenditures, particularly in newspapers, to prevent unauthorized spending and maintain compliance with statutory requirements. Contracting officers should be diligent in following agency procedures, as failure to obtain proper authorization can result in noncompliance. Agencies may have varying policies for non-newspaper media, so always verify current requirements.