5.501
Definitions
FAR 5.501 defines "advertisement" and "publication" to ensure consistent application of paid advertising rules in federal contracting.
Overview
FAR 5.501 provides definitions for key terms used in Subpart 5.5, which governs the use of paid advertisements in federal contracting. Specifically, it clarifies what constitutes an "advertisement" and a "publication" for the purposes of compliance with regulations related to publicizing contract actions. Understanding these definitions is essential for correctly interpreting the requirements and procedures outlined in the rest of Subpart 5.5.
Key Rules
- Advertisement Definition
- An advertisement is any single message prepared for placement in communication media, regardless of how many times or where it is placed.
- Publication Definition
- Publication includes both the placement of advertisements in print media (like newspapers, magazines, and journals) and the broadcasting of advertisements over radio or television.
Responsibilities
- Contracting Officers: Must use these definitions to determine when and how paid advertisements are required or permitted.
- Contractors: Should understand these terms to ensure compliance when preparing or responding to paid advertisements.
- Agencies: Must ensure that all paid advertising activities are consistent with these definitions and related regulations.
Practical Implications
- This section exists to ensure clarity and consistency in the use of terms related to paid advertisements in federal contracting.
- Accurate understanding of these definitions helps avoid misinterpretation and potential non-compliance.
- Common issues include misunderstanding what constitutes an advertisement or publication, which can lead to improper publicizing of contract actions.