This Solicitation opportunity from Government of Canada was posted on April 9, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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International Experience Canada Experiential Marketing Campaign

Closed

CIC-157511International

Submission Closed04/09/2024, 02:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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AI Contract Overview

Immigration, Refugees and Citizenship Canada is seeking a contractor under solicitation number CIC-157511 to develop and execute an experiential marketing campaign for International Experience Canada. The project focuses on creating interactive experiences designed to increase program awareness, drive participation, and establish strategic partnerships. The campaign targets both Canadian youth and foreign international audiences, with a resource allocation of 70 percent toward outbound Canadian audiences and 30 percent toward inbound foreign audiences. The inbound portion of the marketing strategy must be delivered as a fully virtual component. This federal solicitation underwent several amendments and question-and-answer rounds in March 2024 to refine the requirements and extend the solicitation period. The final response deadline for this opportunity was April 9, 2024, with performance taking place within Canada.

General Info

IRCC seeks a contractor for an experiential marketing campaign for International Experience Canada.

Agency

Government of Canada → Immigration, Refugees and Citizenship Canada

NAICS

541810 - Advertising Agencies

Place of Performance

*Canada, CAN

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedApr 9

Solicitation

Response DeadlineApr 9

Deadline has passed

Submission Closed

04/09/2024, 02:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Immigration, Refugees and Citizenship Canada

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Immigration, Refugees and Citizenship Canada

Office AddressN/A

Contacts

Manon DelormePoint of Contact

contact@example.gov

+1 (555) 000-0000

Full Description

March 27, 2024 : Publication of the third round of Q&A's and the RFP AMD002 to extend the solicitation period. March 22, 2024 : Publication of the second round of Q&A's and the RFP AMD001. March 14, 2024 : Publication of the first round of Q&A's. Immigration, Refugees and Citizenship Canada (IRCC) Communications Branch requires the services of a Contractor to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The objective of this work is to develop and implement an experiential marketing approach for International Experience Canada (IEC). The aim is to create interactive experiences that engage with both outbound (Canadian) and inbound (foreign international) target audiences. The weighting of the focus of this work will be 70% to outbound (i.e. Canadian youth) and 30% to inbound (i.e. foreign youth) audiences. Additionally, the inbound element of this project will be a fully virtual component. The primary goals are to increase awareness, enhance engagement, drive participation in the IEC program, and establish strategic partnerships to amplify the reach and impact of marketing efforts.

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