This Solicitation opportunity from Florida was posted on May 8, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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MCO Rewards Loyalty Program

Closed

26-319-ITNState & Local

Submission Closed06/09/2026, 06:00:46 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613

New

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AI Contract Overview

The Aviation Authority is moving forward with the implementation of a multi-airport customer loyalty platform following a successful one-year pilot program that enhanced understanding of customer behaviors and expenditure patterns. Insights gained during the pilot demonstrated the ability to direct promotional efforts effectively, encouraging increased spending at underperforming concession locations within the Orlando International Airport (MCO) and the surrounding areas. This initiative aims to boost passengers' engagement with a diverse range of parking, shopping, and dining options, featuring both local businesses and national or international brands. The resulting increase in non-aeronautical revenue and strengthened loyalty to concession partners benefits the airport, its vendors, and passengers alike. The loyalty platform rewards customers with points redeemable for items such as gift cards and airline miles, incentivizing repeat patronage and higher spending. It also collects customer feedback on concession experiences to help vendors improve service quality and allows for targeted communication about airport promotions and information. An automated service recovery feature addresses negative feedback promptly, enhancing overall customer satisfaction. Given the pilot’s proven return on investment and positive impact on guests and stakeholders, the Aviation Authority is soliciting proposals under the contract titled "MCO Rewards Loyalty Program," with a response deadline of June 9, 2026. The program is managed through the Customer Experience office in Orlando, Florida, with key contacts including the Vice President of Customer Experience and the Senior Procurement Agent.

General Info

Aviation Authority launches MCO multi-airport loyalty platform to boost spending and customer engagement.

Agency

Florida → Customer Experience

NAICS

541613 - Marketing Consulting Services

Place of Performance

FL, USA

Set-Aside

NONE

Documents

26-319-ITN MCO Rewards Loyalty Program Invitation to Negotiate

itn

High

26-319-ITN MCO Rewards Loyalty Program Invitation to Negotiate

itn

High

FY24 Risk Assessment Procurement Plan for IFBs

procurement-plan

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMay 8

Solicitation

Response DeadlineJun 9

Deadline has passed

Submission Closed

06/09/2026, 06:00:46 PM UTC

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Organization & Contact Information

AgencyFlorida → Customer Experience

Contacts2 people available

OfficeOrlando, FL, 32827, USA

Organization / AgencyFlorida → Customer Experience

Office AddressOrlando, FL, 32827, USA

Contacts

Tawana AllenVice President, Customer Experience

contact@example.gov

+1 (555) 000-0000

Aubree ParkerSenior Procurement Agent

contact@example.gov

+1 (555) 000-0000

Interested Companies (27)

Havas DiscoveryNew York, NY

PA Consulting GroupBoston, MA

LGC Global Energy FMDetroit, MI

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Full Description

After the completion of a successful one-year pilot program, the Aviation Authority is seeking to implement a multi-airport customer loyalty platform. The pilot program provided valuable insights into customer experience and data/spending customer trends. The Aviation Authority staff were able to identify where program members frequented, enabling the Aviation Authority to further offer promotional opportunities to increase spending at locations that were not seeing as much traffic. The Aviation Authority endeavors to increase passengers' awareness and patronage of concessions options that are available for parking, shopping and dining at the Orlando International Airport (MCO) and surrounding local communities. MCO boasts concessionaires that are both local to our city and region as well as brands that are nationally and internationally known. The result of these targeted efforts is an increase in non-aeronautical revenue for MCO and higher loyalty to our concession partners in and away from terminal facilities. In addition, customers reap the benefits of earning points redeemable for gift cards, airline miles and more, which in turn encourages more spending at MCO facilities. The platform also queried customers about their experiences after patronizing airport concessions, in order to provide direct feedback to vendors about service growth opportunities and provides an opportunity to provide targeted messaging on airport information and promotions. In addition, the platform provided the ability to use automated passenger appeasement, providing immediate service recovery efforts for those who have a negative experience. Due to the success of the pilot program, the Aviation Authority has determined that a loyalty program of this nature provides a significant return on investment and is beneficial to its guests, employees and the organization.

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