Outreach and Recruitment Services for Birth Parents

The contract seeks a subcontractor to design and implement comprehensive outreach and recruitment strategies aimed at connecting with birth parents to encourage their participation in a program administered by the Administration for Children and Families under the Department of Health and Human Services. The work will require the development and execution of targeted digital marketing campaigns, the establishment of community partnerships, and the creation and dissemination of multilingual materials to ensure accessibility across diverse populations. The efforts must be culturally responsive and designed to build trust and awareness among birth parents who may be considering adoption or related services. The opportunity is posted under the NAICS code 561810 and is classified as a subcontract with a deadline for responses on August 6, 2026. There is no set-aside designation specified, and the place of performance and office address are not provided, indicating flexibility in location, though the work must effectively reach intended audiences nationwide. The contract emphasizes measurable engagement outcomes and the ability to adapt strategies based on community feedback and data, with the ultimate goal of increasing birth parent participation in the program through inclusive, evidence-based outreach methods.