Alicia Smith

Alicia Smith serves as the primary Contracting Authority for Supply Ontario, a specialized procurement unit within the Government of Canada responsible for securing high-value professional services that enable public engagement, regulatory compliance, and program delivery. In this role, she leads the end-to-end acquisition lifecycle for communication and media services, ensuring alignment with federal accessibility standards and strategic communication priorities. Her portfolio centers on procuring specialized services including graphic design, video production, media buying, and commercial photography to support nationwide public outreach and multilingual communications initiatives. Alicia ensures all acquisitions adhere to the Treasury Board Contracting Policy and prioritize value, timeliness, and compliance with federal accessibility mandates under the Accessible Canada Act. Alicia cultivates collaborative relationships with a diverse range of service providers, including creative agencies, media production houses, and independent contractors with expertise in public-sector communications. She engages vendors through competitive bidding processes, including standing offers and call-ups under pre-qualified vendor panels, ensuring flexibility and responsiveness to urgent program needs. Her contracting approach emphasizes performance-based outcomes, clear deliverables, and compliance with federal branding and accessibility guidelines, fostering long-term partnerships with vendors who demonstrate consistent quality and adaptability. Alicia’s procurement patterns reflect a strong preference for open competition, with 100% of her acquisitions issued under no set-aside classifications. While she does not currently utilize socioeconomic set-asides such as 8(a), HUBZone, or SDVOSB programs, her processes remain fully transparent and accessible to all qualified vendors, ensuring equitable opportunity under the Government of Canada’s open procurement framework. Her primary focus lies in NAICS categories 541430 (Graphic Design Services), 512110 (Motion Picture and Video Production), 541830 (Media Buying Agencies), and 541922 (Commercial Photography). She regularly procures multimedia content, multilingual campaign materials, digital advertising placements, and visual assets designed for federal public communication campaigns, demonstrating deep expertise in communications technology and accessibility-compliant design standards.