Rony Guija

Alisa Martine serves as a key procurement lead within the Office of Contracts at the U.S. Agency for Global Media, where she manages acquisitions critical to sustaining international broadcasting infrastructure. Her responsibilities include planning, soliciting, and awarding contracts that support the secure transmission of media content abroad, the decommissioning of legacy equipment, and the logistical enablement of personnel at remote transmitting sites. She ensures compliance with federal acquisition regulations while aligning procurement actions with USAGM’s mission to deliver independent, global media services. Martine typically handles service-based acquisitions, particularly those involving technical support, content production, and field operations for international broadcast systems. Martine’s contractor relationships are primarily with specialized media and technical service providers, including independent production firms and freelance technical experts who deliver content creation, transmission engineering, and remote facility maintenance. While no single contractor dominates her portfolio, she consistently engages with vendors possessing niche capabilities in international broadcasting, satellite uplink operations, and digital media workflows. Her procurement approach emphasizes performance-based contracting and outcome-driven deliverables, fostering long-term partnerships with vendors who demonstrate adaptability to high-risk, low-infrastructure environments. Martine’s contracting activity is entirely non-set-aside, with 100% of awards issued under full and open competition. This reflects a strategic preference for technical merit and operational readiness over socioeconomic classifications, prioritizing mission-critical capability over programmatic set-asides. While small business participation is not formally incentivized through 8(a), HUBZone, or SDVOSB set-asides, vendors of all sizes are evaluated solely on technical proficiency, past performance, and ability to meet urgent operational timelines. Her procurement focus centers on NAICS 512110 (Motion Picture and Video Production) and 711510 (Independent Artists, Writers, and Performers), indicating a strong emphasis on content development, editorial services, and freelance technical talent. She procures broadcast-ready media assets, localization services, and on-site production support tailored for global audiences, demonstrating deep expertise in the intersection of public diplomacy, digital media, and international transmission systems.