The San Joaquin Council of Governments, operating through its Dibs/Communications initiative, is focused on advancing regional transportation and community mobility strategies through strategic communications, marketing, and planning services. Its core mission centers on promoting sustainable transp...
The San Joaquin Council of Governments, operating through its Dibs/Communications initiative, is focused on advancing regional transportation and community mobility strategies through strategic communications, marketing, and planning services. Its core mission centers on promoting sustainable transportation demand management, enhancing public awareness of transit options, and fostering behavior change to reduce single-occupancy vehicle use. Strategic priorities include designing targeted public outreach campaigns, developing data-driven transportation behavior interventions, and supporting regional coordination through integrated communications frameworks. Key programs emphasize equitable access to mobility solutions, public engagement in transit planning, and the alignment of regional transportation goals with environmental and equity objectives.
The agency consistently procures professional services related to marketing strategy, advertising execution, and management consulting, reflecting its reliance on external expertise to design and implement public-facing initiatives. Contracts are typically awarded through competitive solicitations for performance-based, outcome-oriented deliverables, with a preference for comprehensive service packages that combine research, creative development, and implementation support. Procurements are structured to ensure alignment with regional planning mandates and public accountability standards.
Primary procurement activity targets NAICS 541611 (administrative management consulting), 541613 (marketing consulting), and 541810 (advertising agencies), indicating a strong emphasis on strategic planning, behavioral insights, and media outreach. The agency does not utilize set-asides and engages vendors broadly, favoring firms with demonstrated experience in public sector communications, transportation policy, and community engagement. Vendor relationships are built around deliverables tied to measurable outcomes in public awareness and mode shift.
As a program of the San Joaquin Council of Governments, Dibs/Communications operates within California’s regional planning framework, serving multiple jurisdictions across the San Joaquin Valley. It functions as a collaborative entity under the council’s governance, utilizing standard state and local procurement vehicles to secure specialized consulting and communications services in support of regional mobility goals.
