The Marketing and Communications (MARCOM) unit of the Jacksonville Transportation Authority is tasked with enhancing public awareness, shaping community perception, and promoting transit services through strategic visual and environmental advertising. Its core mission centers on designing and deploy...
The Marketing and Communications (MARCOM) unit of the Jacksonville Transportation Authority is tasked with enhancing public awareness, shaping community perception, and promoting transit services through strategic visual and environmental advertising. Its core mission centers on designing and deploying high-impact outdoor and indoor display campaigns that communicate transportation options, safety messaging, and service updates to diverse urban audiences. Strategic priorities include reinforcing brand consistency across transit hubs, integrating digital and physical advertising platforms, and ensuring messaging aligns with regional mobility goals. Key programs focus on wayfinding signage, station branding, transit route promotion, and public engagement campaigns that drive ridership and civic connectivity.
The agency primarily procures advertising and display services tailored to public transit environments, including banner installations, digital kiosks, poster frames, and branded environmental graphics. Contracts are typically awarded through competitive solicitation processes, often utilizing general service agreements or indefinite-delivery/indefinite-quantity (IDIQ) vehicles to support ongoing campaign needs and rapid deployment cycles. Procurements emphasize creative design, durable materials, and compliance with municipal aesthetic and safety standards.
MARCOM’s procurement activity is concentrated in NAICS 541850—Indoor and Outdoor Display Advertising—reflecting its reliance on visual communication specialists capable of executing large-scale, location-specific advertising solutions. The agency does not currently employ set-asides or targeted diversity programs, indicating a preference for open competition among qualified vendors with proven experience in transit advertising, public space installation, and campaign management. Vendor relationships are built on creative execution, logistical reliability, and adherence to public sector compliance requirements.
As a unit within the Jacksonville Transportation Authority, MARCOM operates within the urban core of Jacksonville, Florida, supporting the agency’s broader mission of efficient, equitable, and visible public transportation. It functions as a centralized communications arm, coordinating with operations, planning, and public affairs teams to align marketing efforts with infrastructure initiatives. Procurements are structured through formal solicitations and long-term service agreements to ensure continuity and scalability of outreach efforts.