The Virginia Tourism Corporation is tasked with promoting and sustaining the Commonwealth’s tourism economy through strategic marketing, destination development, and public-facing communications. Its core mission centers on enhancing Virginia’s visibility as a premier travel destination by producing and distributing high-impact promotional materials, executing data-driven visitor engagement campaigns, and coordinating statewide tourism initiatives.
Virginia Tourism Corporation is a government agency with procurement activity across contracts, awards, and contractors.
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AI Mission Profile
The Virginia Tourism Corporation is tasked with promoting and sustaining the Commonwealth’s tourism economy through strategic marketing, destination development, and public-facing communications. Its core mission centers on enhancing Virginia’s visibility as a premier travel destination by producing...
The Virginia Tourism Corporation is tasked with promoting and sustaining the Commonwealth’s tourism economy through strategic marketing, destination development, and public-facing communications. Its core mission centers on enhancing Virginia’s visibility as a premier travel destination by producing and distributing high-impact promotional materials, executing data-driven visitor engagement campaigns, and coordinating statewide tourism initiatives. Strategic priorities include long-term destination branding, visitor experience innovation, and the development of multi-year tourism plans that align with economic development goals. Key programs focus on content creation, digital outreach, and partnership building with localities and private sector stakeholders to amplify visitor arrival and retention.
The agency most frequently procures temporary staffing services to support dynamic, project-based marketing and communications initiatives. These services enable flexible workforce scaling during peak campaign cycles, event launches, and plan development phases. Contract structures typically follow standard competitive solicitation processes under general services frameworks, with no set-asides currently in use, indicating a preference for open competition among qualified service providers.
The primary NAICS category targeted is 561320 (Temporary Help Services), reflecting a reliance on contingent labor to execute time-sensitive, high-volume promotional activities. The agency does not prioritize set-asides or diversity-focused contracting vehicles, suggesting a procurement approach centered on capability and responsiveness rather than socio-economic criteria. Vendor relationships appear transactional and project-driven, with an emphasis on agility and adaptability over long-term managed services.
As a state-level agency under the Virginia State Departments, the Virginia Tourism Corporation operates statewide with no physical headquarters footprint specified. It utilizes standard state procurement vehicles to acquire professional services, primarily through Request for Proposals, and relies on external contractors to deliver mission-critical communications and planning outputs. Its structure is lean, with internal teams directing strategy while outsourcing execution to specialized service providers.
Recent Virginia Tourism Corporation contracts
The latest contract opportunities posted by Virginia Tourism Corporation, including active solicitations and recent awards.
Senate-confirmed and senior-executive posts at Virginia Tourism Corporation and its sub-agencies, as published in the OPM Plum Book. These are leadership positions, not total employees.
Leadership posts
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Acting officials
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No senior leadership posts resolved to this agency yet
Recent Virginia Tourism Corporation Contracts
The latest contract opportunities posted by this agency, including active solicitations and recent awards.