ADEMAS

ADEMAS specializes in the social marketing of health products and the implementation of public health initiatives. Their core capabilities include the design and execution of national social marketing programs focused on family planning, reproductive health, and maternal and child health. The organization provides technical assistance for capacity building, data analysis, and the development of strategic marketing plans. They possess specific expertise in navigating regulatory environments, including the preparation and submission of Marketing Approval Applications for medical devices such as intrauterine devices. The contractor works exclusively with the Agency for International Development (USAID). Their relationship with the agency is characterized by long-term technical assistance and the implementation of health-focused sub-awards, often facilitated through prime partners like NPI Expand. Their industry focus is centered on global health and international development, specifically within the West African region. They position themselves as a specialized implementer of reproductive and maternal health services, combining marketing strategy with clinical health objectives to increase the accessibility of health products. ADEMAS maintains a strong geographic presence in Senegal, where they execute national-level health programs and facilitate local capacity development.