DATAMARS INC

DATAMARS INC specializes in the design and manufacturing of specialized electronic identification components, with demonstrated expertise in low-frequency radio frequency identification (LF RFID) systems for animal tracking. Their core capabilities center on the production of durable, precision-engineered ear tags featuring embedded RFID transponders, optimized for agricultural and livestock management applications. The company’s technical focus includes low-frequency (840 MHz) signal integrity, hermetic sealing for environmental resilience, and compliant material selection to meet USDA and animal health standards. Their specialization in half-duplex communication protocols and white-button ear tag form factors indicates a niche focus on high-reliability, non-invasive animal identification solutions tailored for field deployment in harsh conditions. The contractor has delivered solutions exclusively to the U.S. Department of Agriculture, suggesting a tightly focused relationship centered on livestock traceability and national animal health programs. Their work supports USDA’s mission in disease surveillance, farm-to-market tracking, and compliance with federal animal identification mandates, indicating deep alignment with agricultural biosecurity initiatives. DATAMARS INC operates under NAICS 334419, classifying them as a manufacturer of other electronic components, specifically RFID-based animal tags. This positions them within the precision ag-tech and veterinary informatics vertical, serving government-led animal identification infrastructure rather than commercial or consumer markets. Their market niche lies in ruggedized, government-compliant RFID hardware for livestock, distinguishing them from general-purpose electronics manufacturers. As a small business structured as a 2L entity based in Temple, Texas, DATAMARS INC maintains a lean, manufacturing-focused operational model. While no federal certifications are listed, their ability to consistently deliver specialized RFID components to a federal agency demonstrates adherence to strict quality and compliance standards required for government procurement. Their geographic presence supports regional agricultural supply chains while serving national USDA programs through targeted, mission-critical hardware production.