LAMAR COMPANY

Lamar Company specializes in out-of-home advertising and mass media communication services. Their core capabilities center on the deployment and management of billboard advertising campaigns, with specific technical expertise in local mass media placement and high-visibility outdoor signage. The company demonstrates a specialization in public health messaging, particularly in executing targeted awareness campaigns regarding tobacco cessation and WIC programs. The company maintains a consistent relationship with the Department of Health, serving as a primary provider for their public outreach and health communication initiatives. Their work for this agency focuses on the strategic placement of billboard advertisements to disseminate critical health information to the general public. Based in Tallahassee, Florida, the company is positioned as a regional provider of advertising infrastructure and media buying services for government entities.