WBA Research

WBA Research specializes in public sector market research and data collection, with a technical focus on passenger sentiment and service quality assessment. Their core capabilities include the design and execution of large-scale customer satisfaction measurements and transit-specific passenger surveys. They possess specialized expertise in gathering actionable intelligence regarding commuter behavior and service performance for both bus and rail transit systems. The firm maintains a concentrated agency relationship with the Washington Metropolitan Area Transit Authority. Their work for this agency focuses on delivering critical passenger survey data and customer satisfaction metrics to inform transit operations and service improvements. WBA Research is positioned as a niche provider within the public transportation and urban mobility vertical, focusing on the intersection of data analytics and transit service evaluation. Based in Virginia, the company operates as a specialized research entity serving regional transportation authorities.