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YOUNG & RUBICAM LLC

Subsidiary ofWPP PLCUEI: M837GULLR4W8CAGE: 0CME6

YOUNG & RUBICAM LLC is a federal contractor, registered under UEI M837GULLR4W8 and CAGE code 0CME6. It has been awarded $1,890,458,800 in federal contracts. Primary work spans Advertising Agencies, Unknown NAICS, and Other NAICS codes (2 codes, <0.5% each). Top awarding agencies include Department Of Defense, Department Of Commerce, and Department Of The Treasury.

Contact Information

Registration and classification details

Registration

UEI Code

M837GULLR4W8

CAGE Code

0CME6

Entity Structure

Corporate Entity (Not Tax Exempt)

Established

N/A

Business Classifications

For Profit OrganizationForeign Owned

NAICS Codes

512110Motion Picture and Video Production
541430Graphic Design Services
541490Other Specialized Design Services
541511Custom Computer Programming Services
541512Computer Systems Design Services
+14 more

Federal Contracting Overview

Award totals, agency breakdown, NAICS distribution, and geographic footprint.

AI Capability Profile

Young & Rubicam LLC specializes in end-to-end advertising and marketing services for federal defense and public sector clients, with deep expertise in campaign execution, media placement, and digital engagement strategies. The contractor delivers integrated advertising solutions including field even...

Young & Rubicam LLC specializes in end-to-end advertising and marketing services for federal defense and public sector clients, with deep expertise in campaign execution, media placement, and digital engagement strategies. The contractor delivers integrated advertising solutions including field event marketing, digital media buying, web and system support, and recurring campaign management—primarily in support of military recruitment initiatives. Technical capabilities encompass strategic media planning, cross-channel content distribution, real-time analytics for campaign optimization, and secure digital platform maintenance aligned with federal compliance standards. Their specialization in Navy Recruiting Command programs demonstrates proficiency in mission-critical public outreach, brand alignment, and scalable marketing operations under stringent government oversight. The contractor maintains a consistent, long-term relationship with the Department of Defense, particularly the Commander, Navy Recruiting Command, where it provides sustained advertising and marketing support across physical and digital touchpoints. Work includes recurring media placement, event logistics, and digital infrastructure upkeep—all tailored to meet the unique communication needs of military recruitment. The General Services Administration is also a client, indicating capability to support broader federal marketing initiatives beyond defense. Operating under NAICS 541810, Young & Rubicam LLC focuses exclusively on advertising agencies, positioning itself as a niche provider of mission-driven public sector marketing. Its work centers on recruitment, retention, and public awareness campaigns, distinguishing it from general-market agencies through its understanding of DoD messaging frameworks and compliance requirements. As a 2L entity headquartered in New York, NY, the company operates as a mid-sized professional services firm without federal certifications. Its geographic presence supports national campaign execution while maintaining centralized strategic oversight from its New York base, reinforcing its role as a trusted non-certified contractor delivering high-impact government advertising solutions.

Key Performance Metrics

Awards Count

761

All time

Active

1

Currently performing

Completed

760

Past period of performance

Total Awards

All time

Contracts

Prime · all time

Subcontracts

Sub · all time

Grants

Prime · all time

Subgrants

Sub · all time

Award Analytics & Distribution

Awards by Agency
Awards by NAICS
541810 - Advertising Agencies$1.8B93.4%
- Unknown NAICS$124.5M6.6%
Others - Other NAICS codes (2 codes, <0.5% each)$171.0K0%
Awards by Agency Over Time
Awards by Place of Performance

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NAICS: 541810
New
SLED
R005664 Hispanic Marketing and Advertising Agency RFP
Solicitation # R005664
The California State Lottery has issued Request for Proposal R005664 to secure a qualified Hispanic Marketing and Advertising Agency to engage the California Hispanic consumer market. The primary objectives are to raise brand awareness, elevate brand perceptions, and maximize product sales to increase contributions to California public schools. The selected agency will provide a comprehensive suite of services, including creative production of Hispanic-dedicated materials, integrated marketing and media strategies, high-quality Spanish-language translations, and research and analytics. The contract features an initial five-year term with the possibility of two one-year extensions, with an estimated maximum expenditure authority of approximately 40 million dollars. Eligible agencies must maintain a California office and meet strict minimum qualifications, including at least three years of experience in Hispanic marketing, minimum annual billings of 10 million dollars for 2023 through 2025, and a requirement that at least 25 percent of their work product be dedicated to Hispanic marketing. Proposals are evaluated through a three-phase process focusing on eligibility, on-site visits, and finalist submittals, with the award based on best value rather than lowest price. Compensation is structured as an all-inclusive, labor-based annual agency fee. Submissions are due by 3:00 PM on November 23, 2026, via the Liquid Files secure transfer system, and must include mandatory certifications, a non-disclosure agreement, and explicit disclosure of any Generative AI tools used in the proposal's development.
California State Lottery Commission

POSTED

2 days ago

DEADLINE

in about 1 month
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NAICS: 541810
New
SLED
RFP FTB-2627-00432 CalEITC Advertising Campaign
Solicitation # RFP FTB-2627-00432
The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.
Franchise Tax Board

POSTED

2 days ago

DEADLINE

in 3 months
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NAICS: 541810
New
International
2025 Advertising and Marketing Communications Services VOR Refresh
Solicitation # tender_22246
The 2025 Advertising and Marketing Communications Services VOR Refresh is a solicitation issued by Supply Ontario on behalf of the Government of Ontario to establish a Vendor-of-Record arrangement for Ontario Government Ministries, Agencies, and Broader Public Sector entities. Preferred vendors will provide a wide array of services, including account management, strategic planning, cooperative marketing, owned channel integration, performance reporting, consumer insights, creative design, and comprehensive project management across print, digital, broadcast, and out-of-home media. The VOR is divided into two distinct streams: Stream One for projects utilizing talent from any source, and Stream Two specifically for vendors who are direct signatories with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA). Awarding is based on the best technical score, with a minimum passing threshold of 75 points. Evaluation is weighted toward capabilities and relevant experience at 70 points, with an additional 30 points allocated to domestic capabilities, specifically focusing on Ontario or Canada-based client casework from the past five years. Bidders must submit their responses through the Ontario Tenders Portal by November 13, 2026. Compliance requirements include adherence to the Occupational Health and Safety Act, proof of insurance, WSIB coverage, and tax compliance. Bidders are also required to disclose ownership status and the percentage of their global staffing and production based within Ontario or Canada.
Supply Ontario

POSTED

5 days ago

DEADLINE

in 29 days
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