This Award Notice opportunity from Agriculture And Horticulture Development Board was posted on November 6, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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2026-843 CMM LEB and Pork Evaluation

Awarded

2026-843International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The Agriculture and Horticulture Development Board has awarded contract 2026-843 to Worldpanel by Numerator for the retail analysis and consumer media modelling of its Let's Eat Balanced and Love Pork marketing campaigns. The primary objective of this engagement is to evaluate how these campaigns accelerate positive attitudinal changes and drive retail sales for British beef, lamb, and pork. The analysis will focus on top-level categories and specific product cuts, excluding dairy, to provide the AHDB with robust data to communicate success to levy payers and optimize future campaign strategies. The contract is valued at 166,666 pounds excluding VAT and is effective from November 9, 2026, through June 30, 2027. By utilizing detailed retail data, the selected agency will help the AHDB determine the return on investment for its sector products and refine its marketing approach based on the results of the analysis.

General Info

Worldpanel will analyze AHDB meat marketing campaigns for 166,666 pounds through June 2027.

Agency

Agriculture And Horticulture Development Board

Contract Value

NAICS

N/A

Place of Performance

GBR

Set-Aside

NONE

Awardee

Worldpanel by Numerator

Award Issued Date

11/04/2026, 12:00:00 AM UTC

Documents

award

Low

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

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Timeline

PhaseAwarded

PostedNov 6

Award Notice

AwardedNov 4

Contract was awarded

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Organization & Contact Information

AgencyAgriculture And Horticulture Development Board

Contacts1 person available

OfficeN/A

Organization / AgencyAgriculture And Horticulture Development Board

Office AddressN/A

Contacts

Sarah Waters

contact@example.gov

Full Description

Award of contract - AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. AHDB currently has two marketing campaigns – “Let’s Eat Balanced” which covers lamb, beef and dairy (please note dairy is not going to be covered in this analysis) and “Love Pork” which covers Pork. AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pigmeat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data.

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