2653RFP - Halifax Harbor Marina Management

Halifax Harbor Marina is one of Florida's largest municipally owned marinas and serves as a premier recreational boating destination on the Intracoastal Waterway in Daytona Beach. The Marina offers approximately 550 wet slips, dry storage, fuel services, a ship's store, transient dockage, marine retail and service businesses, and waterfront commercial tenants. Its central location, protected harbor, proximity to the Atlantic Ocean through Ponce Inlet, and access to numerous regional boating destinations make it a significant public asset and an important economic driver for the City. The City has invested millions of dollars in maintaining and improving the Marina over the years and remains committed to preserving Halifax Harbor Marina as a first-class public facility. Recent improvements have included dock repairs, electrical upgrades, replacement of marina equipment, facility renovations, security enhancements, and ongoing infrastructure maintenance. Additional capital improvements are planned over the coming years as the City continues to modernize the Marina and enhance the customer experience. The City is seeking a highly qualified marina management firm that will serve as a strategic partner in advancing the Marina's long-term vision. Beyond managing day-to-day operations, the selected firm will be expected to deliver exceptional customer service, maximize occupancy and revenue, strengthen relationships with tenants and boaters, improve operational efficiencies, and maintain the Marina in accordance with industry best practices. The City places a high value on professionalism, responsiveness, transparency, and proactive communication. The successful proposer should also demonstrate experience managing complex waterfront facilities, overseeing multi-tenant operations, implementing technology-driven customer service solutions, maintaining regulatory compliance, and assisting with long-term capital planning. The City is particularly interested in firms that can identify opportunities to improve financial performance, expand services, leverage technology, and position Halifax Harbor Marina as one of the premier municipal marinas in the southeastern United States. The City views this procurement as more than a management contract—it is an opportunity to establish a long-term partnership with a firm that shares the City's commitment to excellence, public stewardship, environmental responsibility, and continuous improvement. The selected operator will play a key role in helping shape the future of Halifax Harbor Marina while preserving one of Daytona Beach's most valuable waterfront assets. Looking ahead, the City is evaluating the development of a comprehensive Marina Master Plan to guide future investments and identify opportunities to enhance marina infrastructure, expand amenities, improve resiliency, and increase revenue-generating opportunities. The selected operator will be expected to actively participate in this planning effort by providing operational expertise, identifying industry best practices, and assisting the City in implementing long-term strategic improvements.
Addendum #1: Addendum #1 - 10.20.26 - In response to Question #1: Please see attached recording of the Pre-Bid from October 2, 2026. Attachments: 2653RFP_-_Pre-Bid-20261002_140107-Meeting_Recording_(1).mp4
Addendum #2: Addendum #2 - 10.21.26 Staffing and Employee Related Positions The attached staffing plan lists 22 positions: 10 full-time and 12 part-time. Positions cover management, office administration, accounting/HR, dock operations, maintenance, groundskeeping, housekeeping, and pumpout boat operations. Personnel are employed by the incumbent operator, F3 Marina, rather than the City. There is no automatic transfer of employees. A successor operator may consider existing personnel for employment, subject to employee interest, applicable employment arrangements, and coordination with F3. The RFP requires a 90-day transition plan addressing staffing and continuity of operations. The 2020 agreement also requires F3 to cooperate in an orderly management transition and remain available for consultation for 30 days following expiration or termination. The current incumbent, F3, is eligible to submit a proposal. Attachments: Marina_Staffing.pdf
Addendum #3: Addendum #3 - 10.21.26 In response to Question #13 - Do you have a current survey for the property that you can share? Please see attached surveys that are available. Attachments: Marina_Survey_250290_SIGNED_(1)_North_Basin.pdf, South_Basin_Hydro_Survey_09-1494sh01.pdf, South_Basin_Hydro_Survey_09-1494sh02.pdf
Addendum #4: Addendum #4 - 10.21.26 In response to Question #14: Could the City provide historical occupancy trends, and revenue by category, including annual wet slips, transient dockage, fuel sales, dry storage? See attached documents. Attachments: Revenue_and_Expense_Report_Marina_FY_2023.pdf, Revenue_and_Expense_Report_Marina_FY_2024.pdf, Revenue_and_Expense_Report_By_Cost_Center_FY_2025.pdf
Addendum #5: Addendum #5 - 10.21.26 In response to Question #15: Can you please provide the current operating budget and FY2027 budget? See attached documents. Attachments: Marina_2026_Budget_by_Cost_Center_and_Object-2026.10.20-589091.pdf, Marina_2027_Budget_by_Cost_Center_and_Object-2026.10.20-589091.pdf
Addendum #6: Addendum #6 - 10.21.26 In response to Question #19, please see attached documents with answered questions, as well as supporting documentation referenced in Addendum. Some of the documents referenced and attached may also be referenced in other Addendums. Attachments: Revenue_and_Expense_Report_Marina_Capital_2024.pdf, Revenue_and_Expense_Report_By_Cost_Center_FY_2025.pdf, Revenue_and_Expense_Report_Marina_FY_2024.pdf, Revenue_and_Expense_Report_Marina_Capital_2025.pdf, Revenue_and_Expense_Report_Marina_FY_2023.pdf, Marina_Capital_History_2020_-_2025.pptx, F3_Marina_2023_Incentive_Fee_Calc.pdf, Marina_Incentive_Fee_2025.pdf, Marina_Incentive_Fee_2024.pdf, Marina_Incentive_Fee_2025.pdf, Marina_Incentive_Fee_2024.pdf, F3_Marina_2023_Incentive_Fee_Calc.pdf, Marina_Capital_History_2020_-_2025.pptx, Revenue_and_Expense_Report_By_Cost_Center_FY_2025.pdf, Revenue_and_Expense_Report_Marina_Capital_2024.pdf, 2653RFP_-_Addendum_#6.pdf
Addendum #7: Addendum #7 - 10.22.26 In response to Question #22, please see attached copy of current contract, as well as recent City amendment. Attachments: CONTRACTexec_20481_(9).pdf, 2026-95_Amend_#1_to_HHM_Srvs_Agrmt.pdf
Addendum #8: Addendum #8 - 10.26.26 In response to Question #24 - Please see below correction to response: MarinaGo is licensed to the current marina management contractor. The City funds the software and maintenance costs, and the marina's data will be exported and provided to the incoming management firm.
Addendum #9: Addendum #9 - 10.26.26 Please see below remaining answers for Question #19: Fuel gallons sold and transient slip nights for FY2024, FY2025, and FY2026. Fuel Gallons sold FY 2024- 190,501.90 — FY 2025 197,170.98 ----FY 2026 198,974.69 Transient Slip Nights FY 2024 - 3,051 — FY 2025 5,881— FY 2026 —18,295 Current slip inventory by size, including out-of-service slips, average occupancy, and waiting list counts by requested slip size. DOCK TYPE/AREA TOTAL INVENTORY South A Dock 11 10-36Ft 1-65FT South B Dock 57- 56 36FT- 1 80FT South C Dock 53 52 36FT - 1 80FT South D Dock 30- 29 30FT 1- 38FT South E Dock 34–16 40FT -17-36FT 1 80FT South F Dock 46— 44 36FT -1 60FT 1 40FT South G Dock 44-40 FT South H Dock 46- 45 40FT 1 80FT South I Dock 42— 40 46FT 2 46 FT South J Dock 42- 40–50 FT 2-50FT North A Dock 20–17 46 FT 1-60FT 1-44 FT 1-45 FT North B Dock 24- 22 46 FT 2 50—FT North C Dock 44- 10 60FT -17 50FT 6 80 FT- 11 35 FT North Fuel Dock 5 -5 50FT North Porch Dock 16 50FT Plaza Dock 23- 14-30FT 8 60FT 1-120FT Current authorized liveaboard count: 55. Clarifying whether it represents vessels, accounts, or individuals. This represents vessels. Please identify suspected unauthorized liveaboards separately. 8. Confirmation of the MarinaGo license holder and customer-data ownership and transfer arrangements. The license is under F3 - not stand-alone. The data will be exported to a new license. Please see Addendum #8 for additional information.