Access to National Market Share Data -CIRCANA

The Food and Drug Administration is seeking access to national retail sales scanner data from CIRCANA covering the past five rolling years across the entire U.S. market to support ongoing post-market surveillance of regulated consumer goods. This data will enable the FDA to monitor packaged products in real time, enhancing the accuracy and quality of its research, publications, and policy decisions by providing comprehensive, enterprise-level insights into market trends and product performance. The acquisition is designed to improve the agency’s ability to predict, identify, and track emerging public health benefits and threats associated with FDA-regulated products, thereby facilitating timely and informed responses to ensure public safety. The procurement is forecasted under NAICS code 541990 and is not subject to any set-aside provisions. The point of contact for program-related inquiries is the Hfp Acquisition Liaison at hfpacquisitions@fda.hhs.gov, while the contracting officer position is currently undetermined. The opportunity remains open for potential vendors to respond to future solicitations, with no specific deadline or contract award date provided in the forecast. This initiative reflects the FDA’s strategic effort to leverage commercial market data for evidence-based regulatory actions and to maintain a cost-effective, scalable approach to post-market oversight of consumer goods.