Advertising and Signage Consulting Services

The City of Long Beach's Community Development Department, in partnership with the Economic Development Department, is seeking a qualified prime consultant through a formal Request for Proposals to lead a team of consultants or sub-consultants in developing an advertising district or program focused on City-owned properties. The primary objective is to strategize and implement advertising and signage solutions that enhance revenue streams while ensuring community engagement, regulatory compliance, and environmental safety. The project encompasses architectural design, community outreach, revenue optimization, and adherence to city regulations, with an estimated contract value ranging from 500,000 to 1.5 million dollars. The solicitation, identified as DV-25-515, was posted on September 3, 2025, with a deadline for submissions set for October 29, 2025. The procurement process involves detailed documentation, including certifications of authority, compliance with city ordinances such as the Equal Benefits Ordinance, and adherence to local preference policies that favor businesses with a physical presence within Long Beach. Vendors are guided through the submission process via the Long Beach Buys platform, which provides step-by-step instructions to ensure proper bid submission. The contract emphasizes transparency, compliance, and fairness, requiring proposers to certify non-collusion, conflict of interest, and federal debarment regulations. Overall, this initiative aims to leverage City-owned assets to generate revenue through strategic advertising while fostering local economic development and community benefits.