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Approval of License Agreement with Oscar G. De Leon for the Mead Valley Community Center Farmer’s Market, Mead Valley

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State & Local

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The County of Riverside has entered into a three-year license agreement with Oscar G. De Leon to operate a certified farmer’s market at the Mead Valley Community Center parking lot located at 21091 Rider Street in Mead Valley, California. The market will operate weekly on Sundays from 6:00 a.m. to 3:00 p.m., with an additional two hours allocated for setup and teardown, and is designed to serve as a community hub that supports local farmers and small businesses while promoting healthy living through partnerships with SNAP, WIC, and The Blue Zones Project. The market will be certified by the County Agricultural Commissioner and must comply with all applicable nutritional incentive program requirements, including accepting SNAP and WIC benefits and participating in health outcome data collection. The project is exempt from environmental review under the California Environmental Quality Act through Class 1 and Common Sense exemptions, as it involves the continued use of an existing facility without increasing capacity or generating physical environmental impacts. The agreement does not include a stated monetary value, suggesting a non-financial licensing structure or fees not disclosed in the documentation. Mike Sullivan, Facilities Operations Manager, serves as the primary point of contact, and all billing and administrative actions are handled internally by Riverside County Facilities Management via journal voucher using the accounting string 524830-47220-7200400000-FM0417200449. The license requires full operational compliance with the stated schedule, program partnerships, and certification standards, with enforcement and acceptance responsibilities vested in the County. No federal acquisition regulations apply to this arrangement, and the agreement is structured as a state-local government license without standard FAR clauses, socioeconomic certifications, or formal evaluation factors.

General Info

Riverside County licenses Oscar De Leon to operate a Sunday farmer’s market at Mead Valley Center, accepting SNAP/WIC, no monetary value disclosed.

Agency

California → Riverside County

NAICS

N/A

Place of Performance

21091 Rider Street, west of Lee Road, Mead Valley, CA

Set-Aside

NONE

Documents

(1)

Riverside County Mead Valley Farmer's Market License Agreement CEQA Exemption Notice

PDFdetermination-and-findings

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Organization & Contact Information

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AgencyCalifornia → Riverside County
Contacts1 person available
OfficeN/A
Organization / Agency
California → Riverside County
Office AddressN/A
Contacts
Mike SullivanFacilities Operations Manager

Full Description

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The Mead Valley unincorporated area of the County of Riverside is known as a close-knit rural community of both residents and businesses. The focal meeting point of the community is the Charles G. Meigs, Sr. Mead Valley Community Center (Community Center) and there has been a recognized need for a Certified Farmer’s Market to serve this local community. The County’s (Licensor) goal is to organize and recruit a trusted farmer’s market operator to duplicate the success of other local farmer’s markets in the downtown Riverside and Moreno Valley areas. This new Mead Valley Farmer’s Market (Farmer’s Market) will be certified by the County Agricultural Commissioner and feature nutrition incentive programs such as Woman’s, Infants, and Children (WIC) and the Supplemental Nutrition Assistance Program (SNAP). The Farmer’s Market will also partner with The Blue Zones Project to help measure healthy outcomes based on data collection between the Farmer’s Market and consumers. The selected site for what is envisioned as the Mead Valley Farmer’s Market will be located in the parking lot of the Community Center at 21091 Rider Street in Mead Valley. The hours of operation will be weekly on Sundays from 6:00 a.m. until 3:00 p.m., which also includes two extra hours each on the start and end times for setup and tear down. The selected operator, Oscar G. De Leon (Licensee), is a known and successful operator of farmer’s markets throughout the region and will enter into a license agreement with the County for a three (3) year initial term. The County, through its strategic partnerships with The Blue Zone Project, SNAP, WIC, and Mr. De Leon, endeavors to create a regional gathering place where small businesses, farmers, and healthy living are all promoted. The License Agreement with the Licensee for operation of a weekly farmer’s market is identified as the proposed project under the California Environmental Quality Act (CEQA). The operation of the site will result in the continued use of an existing facility. The Project will not result in a substantial increase in capacity or the intensity of the use. No additional direct or indirect physical environmental impacts are anticipated.