B -- New Media Depth Interviews

New Media Depth Interviews: The solicitation number is FA8601-07-T-0073. The purpose of this project is to gain a broad understanding of how new media technologies and viral marketing efforts are able to influence individuals and cause them to change their attitudes and behaviors. In order to accomplish this goal a series of depth interviews and ethnographic activities will be undertaken. The government intends to solicit and negotiate with only one source under the authority of FAR 13.106-1(b) (1) and FAR 6.302-1(a) (2) (iii). The proposed source is Capitol Research Services, which has the unique expertise and capability to conduct the research necessary for this study. Capitol Research Services has a prime location being within driving distance of Michigan State University, the fifth largest university in the world, providing them with the number of pupils needed within the sampling scope. This notice of intent is not a request for competitive quotations; however, any quotation received within ten (10) days of the issuance of this notice will be considered by the government. A determination by the government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. Any quotations should be faxed to Robin M. Hass, 88 CONS/PKBB, 937-656-1412, or e-mailed to Robin.Hass@wpafb.af.mil no later than 7 September 2007. Only proposals received by this date will be considered. Any questions should be directed to Robin Hass at 937-522-4588. All information regarding this acquisition will be posted on the World Wide Web at http://www.fbo.gov