Billboards Advertising Service

The U.S. Embassy Dhaka is procuring billboard advertising services under solicitation PR16052997 to execute a promotional campaign titled the Great American Treasure Hunt, running from June 24 to July 7, 2026, and a special Gulshan Circle billboard takeover on July 4, 2026, at midnight to commemorate the 250th anniversary of American independence. This firm fixed price contract supports the Embassy’s public diplomacy goals by engaging local audiences in Dhaka through high-visibility outdoor advertising tied to the Freedom 250 celebration. The campaign will utilize targeted billboard placements across key urban areas to highlight U.S. culture, values, and historical milestones. The contract falls under NAICS code 541810 for advertising services and is awarded without set-aside restrictions, open to all qualified vendors. The solicitation was posted on June 14, 2026, with proposals due by June 16, 2026, and performance will occur entirely in Dhaka, Bangladesh. Primary point of contact is Caitlin Etienne, with supplementary inquiries handled by the Dhaka Procurement Team. The contract is issued by the U.S. Department of State through the Embassy in Dhaka, with administrative oversight originating from the U.S. state department office in Washington, D.C. All deliverables must align with the Embassy’s messaging guidelines and be executed within the specified timeframe to ensure maximum public impact during the anniversary period.