Branding-Naming-Visual Identity Development: Marina

The Town of Pictou is seeking proposals from qualified branding and creative professionals to develop a refreshed brand identity for the Hector Quay Visitor’s Marina as part of its Waterfront Development Plan. This redevelopment aims to transform the marina into a premier marine facility and engaging public space, featuring expanded berths and enhanced visitor services. The new branding initiative intends to distinguish the marina from nearby heritage attractions, alleviate visitor confusion, and bolster tourism, boaters, and community engagement. The project includes exploring new naming options and delivering a scalable brand strategy, naming approach, and a cohesive visual identity system that can be adapted for future waterfront and recreational developments. Proposals must be submitted by February 13, 2026, with all relevant documents available through the Nova Scotia Procurement Portal. While no cost is associated with acquiring the tender documents, interested parties may need to register on hosting platforms or pay fees to access or submit proposals. The Town of Pictou, representing a federal entity within the Government of Canada, will manage the contract, with Michelle Young serving as the primary contracting authority for inquiries and correspondence. Up-to-date tender documents and any amendments are accessible through the designated procurement portals to ensure compliance and the latest information throughout the bidding process.