City of Santa Rosa Tourism Strategic Plan & Implementation Framework

The City of Santa Rosa is seeking qualified consultants to develop a comprehensive Tourism Strategic Plan and Implementation Framework tailored to the community’s unique assets and goals. The initiative aims to establish a clear vision for tourism in Santa Rosa, outlining the programming, partnerships, governance structures, and operational coordination required to strengthen the local tourism economy and increase transient occupancy tax revenues. Consultants will be expected to conduct deep analysis of current tourism conditions, engage with key stakeholders, and deliver actionable strategies that align with the City’s broader economic and community development priorities. Proposals must be submitted by July 9, 2026, under solicitation number R172334, with no bid bond required. The contract is managed by the Purchasing Section of the City of Santa Rosa, with Tracy Vera serving as the primary point of contact for inquiries. All work under this contract will be performed within Santa Rosa, California, and proposals should demonstrate a clear understanding of the local context, including cultural, economic, and logistical factors shaping tourism in the region. The City is looking for consultants with proven experience in strategic planning, tourism development, and public sector engagement to deliver a robust, community-driven roadmap for growth.