Contract for the provisions of Branding Development and Hierarchy for the South Downs National Park

The South Downs National Park Authority has awarded a contract to Outside of Ordinary Limited for the provision of branding development and hierarchy services. Valued at 29,000 pounds excluding VAT, the project runs from October 13, 2026, to March 31, 2027. The primary objective is to establish a comprehensive brand architecture toolkit for use across all media channels, encompassing everything from the overarching brand story to practical logo hierarchy and usage guidelines. A significant portion of the scope focuses on the Seven Sisters area, requiring a strategic shift in brand proposition from a commercial and tourism focus to a nature-first identity. This transition involves the development of a new logo, a refreshed color palette, a defined tone of voice, and an updated style guide. The final deliverables will include a complete toolkit and brand proposition designed to align the park's visual and narrative identity with its environmental priorities.