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Data Analyst and Research Reporter

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Data Analyst and Research Reporter subcontract supports the Nevada Division of Tourism by transforming survey data into actionable marketing intelligence reports for prime contractors. The scope of work involves performing detailed statistical analysis on consumer perceptions and travel interest, evaluating the performance of paid, owned, and earned media, and conducting comparative studies across various target markets and quarters. To execute these tasks, the contractor is expected to utilize professional statistical software such as SPSS, SAS, R, or Tableau to produce comprehensive quarterly and annual Marketing Effectiveness Reports. This opportunity is categorized under NAICS code 541611 and is associated with the Department of Tourism and Cultural Affairs in Reno, Nevada. Interested parties must submit their responses by the deadline of December 8, 2026. The project focuses on delivering data-driven insights to optimize tourism marketing strategies through rigorous research and reporting.

General Info

Data analyst subcontract for Nevada tourism marketing reports, due December 8, 2026.

Place of Performance

Department of Tourism and Cultural Affairs - Fiscal Reno 200 S Virginia Street Ste 400 Division of Tourism Department of Touris, NV, 89501, USA

Set-Aside

NONE

Documents

This scope was carved out of 10TCA-S3966.

The full solicitation package (9 documents), including the RFP, is on the prime solicitation, not on this scope.

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Integrated Marketing Effectiveness Study

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Timeline

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Organization & Contact Information

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AgencyNevada → 101 - Division of Tourism
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Analyzes collected survey data and transforms it into marketing intelligence reports for prime contractors on Nevada Division of Tourism projects. Performs statistical analysis on consumer perceptions and travel interest, evaluates effectiveness of paid, owned, and earned media, and compares results across quarters and target markets. Uses statistical software such as SPSS, SAS, R, or Tableau. Delivers quarterly and annual Marketing Effectiveness Reports.

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NAICS: 541910
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Solicitation # 10TCA-S3966
Solicitation 10TCA-S3966 is a request for proposals from the Nevada Division of Tourism to conduct an Integrated Marketing Effectiveness Study. The objective is to measure the impact of paid, owned, and earned marketing efforts on consumer perceptions and travel interest in Nevada. The selected vendor will be responsible for administering a web-based survey consisting of 60 to 80 questions, fielding the survey at least four times per year to secure a minimum of 5,000 responses annually. Key technical requirements include the implementation of skip pattern control, recall testing for advertising assets, and rigorous quality control measures to filter out fraudulent responses and artificial intelligence bots. The estimated period of performance spans four fiscal years, beginning July 1, 2027, and ending June 30, 2031. Award decisions will be based on the best interest of the State, with a five percent preference given to Nevada-based businesses and financial stability evaluated on a pass-fail basis. Proposals must be submitted via the nevadaepro.com portal by 1:00 pm PT on December 8, 2026, and must include a technical proposal and a separate cost schedule covering questionnaire development, report writing, and project management. Payments are processed electronically, typically within 45 to 60 days of receipt, and continuation beyond the current biennium is contingent upon legislative funding.
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POSTED

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DEADLINE

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NAICS: 541720
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Solicitation # 10TCA-S3967
The Nevada Division of Tourism is soliciting proposals for a qualified vendor to develop and administer a comprehensive economic impact analysis program over a four-year period, anticipated from July 1, 2027, to June 30, 2031. The primary objective is to estimate the direct, indirect, and induced impacts of travel and tourism on the state's economy, specifically focusing on spending, employment, income, tax generation, and Gross Domestic Product. Key deliverables include annual economic impact estimates, preliminary reports for biennial Legislative sessions, comprehensive narrative reports, an interactive online data dashboard, and annual in-person presentations. The selected vendor must utilize widely accepted economic modeling techniques, such as input-output analysis and value-added calculations, and provide analysis across various geographic, rural, and tribal breakouts. Proposals must be submitted via the NevadaEPro portal by 1:00 pm PT on November 12, 2026, with client references submitted by November 11, 2026. Award decisions will be made in the best interest of the State, with evaluations based on financial stability, cost, and reference ratings, including a five percent preference for Nevada-based businesses. The contract requires strict adherence to state and federal regulations, including non-discrimination laws and the Americans with Disabilities Act. Financial administration includes a strict billing deadline of the first Friday in August for services prior to July 1 to avoid stale claim penalties, and continuation beyond the current biennium is contingent upon legislative appropriation.
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POSTED

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DEADLINE

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