DCARNG Recruiting & Retention Marketing Services

The U.S. Army’s DC Army National Guard is seeking commercial marketing services through a Small Business Set Aside solicitation for Recruiting and Retention Marketing Services. This request, identified as W912R1-26-Q-A025, is categorized under NAICS code 541613 for Advertising and Marketing Services and is issued as a Part 12 commercial item acquisition, indicating the government will rely on established commercial practices and terms. The solicitation was posted on July 31, 2026, with responses due by August 12, 2026, at 2:00 PM Eastern Time. Only small businesses are eligible to compete, and the effort is fully reserved for small business concerns under the SBA’s total set aside provision. The contract will be managed by the Department of Defense through the Office of the DC Army National Guard, located at Joint Base Anacostia-Bolling in Washington, D.C., with performance expected to occur within the District of Columbia. Primary point of contact for inquiries is MAJ Amanda Britton, reachable via email at amanda.l.britton4.mil@army.mil. The solicitation is administered through the SAM.gov platform for procurement transparency and compliance, and while no physical delivery location is specified, all work is to be performed in the District of Columbia. Interested vendors must adhere to commercial item acquisition guidelines and carefully review the attached solicitation document for detailed scope, deliverables, evaluation criteria, and submission requirements. The award is anticipated to support critical recruitment and retention initiatives aimed at sustaining the readiness and manpower of the DC Army National Guard.