Development Agreement for Digital Display at 1310 Third Street Promenade

The City of Santa Monica has entered into a development agreement for the installation and operation of a 1,000 square foot full motion, digital, and animated display. The display will be anchored to the corner of the existing building located at 1310 Third Street Promenade in Santa Monica, California. This project is authorized to feature both on-premises and off-premises advertising content and includes provisions for community benefits for the city. The project is classified under NAICS code 238210 and has been granted an environmental exemption under California CEQA guidelines, as it involves minor alterations to existing buildings and in-fill development consistent with local zoning and general plans. Rachel Kwok, Environmental Planner, serves as the primary point of contact for the lead agency. The agreement was formalized through a City Council ordinance and a Notice of Exemption dated January 13, 2026.