Development Agreement for Digital Display at 1310 Third Street Promenade

The City of Santa Monica has approved a development agreement for the installation and operation of a 1,000 square foot full-motion digital/animated display anchored to the corner of an existing building at 1310 Third Street Promenade. The display is permitted to show both on- and off-premises advertising content and is part of a broader agreement that includes community benefits for the city. The project qualifies for categorical exemptions under the California Environmental Quality Act (CEQA) pursuant to sections 15301, 15303, 15311, and 15332 of the California Code of Regulations, which cover minor alterations to existing structures, construction of minor accessory structures, infill development in urban areas, and similar low-impact activities that do not trigger environmental review. No federal acquisition regulation clauses apply, as this is a locally governed development agreement rather than a federal procurement. The agreement is not subject to standard federal contract structures, including formal evaluation factors, pricing schedules, payment terms, or invoicing protocols, and contains no specified contract value, delivery schedule, or performance milestones. The lead point of contact is Rachel Kwok, Environmental Planner with the City of Santa Monica, who serves as the primary liaison, although no official Contracting Officer’s Representative or Contracting Officer is formally designated. The project applicant is Big Outdoors, but no federal entity identifiers such as UEI or CAGE codes are provided, and there are no socioeconomic or size status certifications on file. While a certified exemption document is required, no other attachments or formal deliverables are outlined, and inspection or acceptance criteria are defined only by the CEQA exemptions rather than technical or performance standards. The agreement was approved by the City Council and officially posted on January 14, 2026, with a signature date of January 13, 2026, and is classified as a forecast-type action under local authority.