Evaluating Communciation Platforms in Shaping Public Attitudes
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The U.S. Army Corps of Engineers (USACE) plans to award a sole source fixed-price contract to the University of Florida's Tourism Crisis Management Initiative, housed within the Eric Friedhiem Tourism Institute, to assess the potential for using social networking and mobile computing data to analyze visitor experiences at USACE recreational sites during flood events. The study will focus on analyzing social media comments from visitors to USACE lake recreation areas in Oklahoma before and after the historic May 2015 floods, which marked the wettest single month on record in the state. The objective is to gain insights into public sentiment regarding USACE's flood response efforts, with the intention of improving policies and communications related to recreation area management during disaster response and recovery. The contract covers a one-year period from mid-September 2016 to mid-September 2017 and is announced through a special notice rather than a public solicitation, although other firms may express interest and submit evidence of capability within fifteen days. The government retains sole discretion over whether to compete the procurement based on any responses received. The primary contact for this contract is Victoria Floyd at the USACE, located in Alexandria, VA. This contract aligns with NAICS code 541720, which corresponds to research and development in the social sciences and humanities.
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