Evaluation of CDC's National Tobacco Prevention and Control Public Education Campaign

The Centers for Disease Control and Prevention (CDC) plans to issue a competitive Task Order under an existing Indefinite Delivery Indefinite Quantity contract for Health Marketing services, specifically to evaluate a national tobacco prevention and control public education campaign. This opportunity is available exclusively to six pre-selected contractors who were awarded contracts in 2007 under the Health Marketing multiple award contracts. The primary focus of the contract will be the evaluation of a paid, targeted media campaign designed to run between 6 and 36 months. The overall period of performance for this evaluation is set for 48 months from the date of award, with the anticipated award date being on or before May 1, 2011. This notice is issued for informational purposes only and does not constitute a solicitation or a request for competitive proposals. The contract is related to the Patient Protection and Affordable Care Act's Prevention and Public Health Fund and falls under the NAICS code 541613, which pertains to Marketing Consulting Services. Any inquiries about the contract opportunity must be submitted in writing to the designated point of contact, Rafael A. Aviles, at the CDC. The evaluation results are a key component of the ongoing public health efforts to reduce tobacco use through carefully targeted media campaigns.