FY27 Traffic Safety Media Campaign RFQ

The Massachusetts Executive Office of Public Safety and Security, through the Office of Grants and Research, is soliciting proposals for a statewide traffic safety media campaign. The primary objective is to increase safety belt use among motor vehicle occupants, with the potential to expand into campaigns addressing impaired driving, speeding, distracted driving, motorcycle safety, and pedestrian or bicyclist safety. This opportunity is restricted to vendors already awarded under Statewide Contract PRF86 Category 5. The anticipated annual funding is approximately 500,000 dollars, provided through federal highway safety funds. The contract is structured on a reimbursable basis with separate budgets for creative services and media planning and buying. The initial term of performance is one year, not to exceed September 30, 2027, with two optional one-year renewals available through September 30, 2029. Award decisions will be based on best value, with a 100-point scoring system focusing on research and testing experience as well as paid media strategy experience for public-sector or federally funded clients. Selected vendors must maintain a 12-character alphanumeric Unique Entity Identifier and annual registration in the System for Award Management. Compliance requirements include adherence to the Buy America Act, federal and state non-discrimination laws, and specific financial reporting mandates, including monthly expenditure reports and electronic funds transfer for payments. All responses must be submitted via COMMBUYS by November 13, 2026.