Influencer Rapid Response

The Department of State's Usembassy Guatemala City is seeking to contract a marketing firm through the "Influencer Rapid Response" initiative to counteract negative narratives propagated by hostile state actors and transnational criminal organizations. The primary goal is to establish a reliable network of local content opinion leaders and influencers who can effectively challenge propaganda that jeopardizes U.S. interests, regional stability, and the country's credibility as a trustworthy partner. This effort aims to safeguard commercial interests and promote a positive image of the United States by leveraging local voices to address misinformation and hostile messaging. The solicitation was posted on August 18, 2025, with a response deadline of September 8, 2025. The contract falls under NAICS code 54191 and is managed by the Department of State, with the performance location in Guatemala. Interested firms can contact the designated points of contact, Beau Garrett and Lorena Galdamez, via email or phone for further details. The initiative emphasizes rapid response and strategic influence, utilizing local influencers to effectively counter disinformation campaigns that threaten U.S. regional interests.