Integrated Sexual Health Communications Campaign

The Minnesota Department of Health has issued a solicitation for an integrated sexual health communications campaign aimed at increasing awareness and education around HIV, syphilis, and mpox within the Twin Cities metro and Duluth areas. The contract seeks a qualified responder capable of developing culturally sensitive, inclusive, and non-stigmatizing messaging targeted at high-risk communities, including men who have sex with men and African American, non-Hispanic MSM. The campaign involves purchasing and placing advertisements across various media platforms such as digital channels, dating apps, radio, printed outreach materials, and social media outlets to maximize outreach effectiveness. The selected responder will be responsible for creating campaign materials, devising a media buying strategy, executing ad placements, and tracking performance metrics to evaluate the campaign’s success. The contract, with a value ranging from $500,000 to $1.5 million, is part of Minnesota’s efforts to address ongoing outbreaks and high transmission areas by deploying targeted health communications. The response deadline is June 4, 2024, and interested parties can contact Harry Steffenhagen at the Minnesota Department of Health for further information. The project emphasizes a comprehensive approach to health promotion, combining creative content development with strategic media placement to reach and impact vulnerable populations effectively.