Marketing & Communications Strategy for Cruise Tourism

The contract seeks to develop comprehensive marketing strategies and campaign materials aimed at positioning Hawai‘i as a top-tier cruise destination, fully aligned with the 'Hawai‘i Stays With You' brand identity and cultural messaging principles. The work will focus on creating compelling content and communication efforts that resonate with target audiences, emphasizing authentic cultural experiences and the unique appeal of Hawai‘i’s island communities to cruise travelers. All deliverables must adhere strictly to established brand guidelines and reflect deep respect for Native Hawaiian traditions and values. This is a subcontract under the Department of Business, Economic Development, & Tourism’s Hawaii office, classified under NAICS code 541810 for advertising and related services. The solicitation was posted on July 10, 2026, with proposals due by August 12, 2026. Performance will occur in Hawai‘i, supporting statewide tourism goals through strategic outreach and coordinated marketing initiatives designed to increase cruise visitation while preserving the integrity of local culture and environment. There is no set-aside classification indicated, and the contract is open to qualified subcontractors capable of executing culturally grounded, results-driven marketing campaigns.