Marketing & Outreach Campaign Development

The contract seeks a subcontractor to develop and execute a comprehensive marketing and outreach campaign aimed at promoting the STEP program to small businesses and nonprofits across San Diego. The campaign must leverage digital, social media, and email channels to effectively reach and engage target audiences, ensuring widespread awareness and participation. The work is classified under NAICS code 541810, indicating it falls within advertising and related services, and is structured as a subcontract agreement under the jurisdiction of San Diego County. All activities are to be performed in San Diego, with the county retaining oversight of project deliverables and compliance. The solicitation was posted on July 10, 2026, with a firm deadline for responses set for August 22, 2026, at 1:00 a.m. While no set-aside type or agency contact details are provided, bidders are expected to align their proposals with the county's goals for community economic development through targeted outreach. The online portal linked in the contract details serves as the primary hub for submission and communication, though no point of contact is listed, suggesting inquiries may need to be directed through the public portal or general county channels. Success will depend on the ability to craft compelling, data-driven campaigns that resonate with small businesses and nonprofit organizations in the region.