Marketing Specialist

Combined Synopsis # 11057595 Action Code: Combined Synopsis NAICS Code/ PSC Code: 541613/ R-701 Subject: Marketing Services Specialist Solicitation Number: 11057595 Posted date: July 31th 2017 Response due Date and Time: September 5th 11:00 AM PST Set Aside: Total Small Business Contracting Office Address: United States Property and Fiscal Office ATTN: USPFO-P, 1776 Militia Way/PO Box 14350 Salem, Oregon 97309-5047 Performance Location: ORARNG Service Member Family Support (SMFS) ANDERSON READINESS CENTER (ARC) 3225 State Street Salem, Or 97309 Information to Offerors All Quotes shall be firm-fixed pricing. If you have any questions or concerns regarding this Request for Quote (RFQ), please contact Phillip Chik at 503-584-3784 or at email: phillip.l.chik2.mil@mail.mil. To ensure receipt of your quote, please send quote to LTC Phillip Chik SAM vendor registration is required. Please visit www.sam.gov. Step-by-step information on how to register is detailed on the website. Lack of registration in the SAM database will make an offeror ineligible for award. Offerors must be actively registered on the Systems for Award Management database (SAM). Information concerning SAM requirements may be viewed via the Internet at https://www.sam.gov/portal/public/SAM/ or by calling the SAM Registration Center at 866-606-8220. Only contractors who are registered in the Systems for Award Management (SAM) can be awarded a contract. Offerors must have electronic funds transfer (EFT) capability. Offerors' proposals shall be valid for a minimum of 30 days to be acknowledged in the offerors' proposal. Contractors must be actively registered with Wide Area Work Flow (WAWF) at http://wawf.eb.mil. Clauses may be accessed electronically in full text through http://farsite.hill.af.mil Please review FAR clause 52.229-3 for any exemptions in Federal, State and Local Taxes and their applicability pertaining to your quote for this RFQ. PRICES QUOTED MUST BE VALID FOR 30 DAYS. PLEASE PRICE IN YOUR QUOTE INTO CLIN 0001 of this Solicitation (Under "Evaluation Factors (Technical)"). Attach separate documentation outlined in the Performance Work Statement (PWS) for technical evaluation as outlined in the PWS. FOB Destination TO: ORARNG 1776 Militia Way/PO Box 14350 Salem, Oregon 97309-5047 Please return this page and provide the following information. Contact Person: ________________________________________________________ E-mail Address: ________________________________________________________ Telephone: ____________________________________________________________ DUNS Number: _________________________________________ CAGE Code: ________________________________________ Federal Tax ID Number _____________________________________________ Requirements for your Quote Please submit a quote on your company letterhead showing a price per contract line item (CLIN) with a total price at the bottom. Include the following information on your quote: Cage code, Tax ID number, company name, phone number, contact, and email. You may also fill out the PDF version on FBO of the solicitation and send in by the closing due date and time. The award will only be made to an offeror that is all-inclusive of the requirements for this solicitation. Description This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. Period of Performance (POP): The POP is outlined in the PWS under this solicitation posting Contractor must be able to provide the below training certificates 3 days before the commencement of work is to start on or before September 26, 2017. Certificates must be provided to the Contracting Officers Representative (COR) along with copies sent to the Contracting Officer and Contract Specialist. AT Level I Training. This provision/clause/contract text is for contractor employees with an area of performance within an Army controlled installation, facility or area. All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 10 calendar days before contract start date. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the COR and to the Contracting Officer, within 3 calendar days after completion of training by all employees and subcontractor personnel. AT Level I awareness training is available at the following website: https://atlevel1.dtic.mil/at. iWATCH Training. This standard language is for contractor employees with an area of performance within an Army controlled installation, facility or area. The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 3 calendar days of the training event start date (NLT 23 September 2017), with the results reported to the COR and KO before contract commencement. Contracting Manpower Recording Act (CMRA): The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the ARMY collection site as described in this associated PWS. The contractor shall complete Contractor Manpower Reporting (CMR) in accordance with the requirements outlined in the PWS. Information regarding CMR, including contractor user guides, can be obtained at the following website: https://cmra.army.mil/help/glossary.html Unit Identification Code (UIC) for the Requiring Activity: W8BAAA Issuing Office DoDAAC: W912JV Basis for Award The Government will award one contract resulting from this solicitation in accordance with FAR 13.106 to the responsible offeror conforming to all requirements in this solicitation and quoting the lowest price offeror meeting all the requirements of the Selection Criteria outlined in the PWS. It is also required that you provide adequate technical documentation as required by the requirements of this solicitation to determine you are capable of providing the services needed. The awarded vendor will provide us with the documents listed below. This will be verified by a government representative that the person is technically acceptable before issuance of award. SELECTION CRITERIA The contractor must produce these documents along with their firm fixed priced quote in order to be considered for selection based on the following criteria, Please Place your technical certifications on a separate document entitled Performance Work Statement (Evaluation Factor Documents) along with your quote pricing listed in the bottom of this section. The price listed at the bottom of this section will be evaluated for price only: Period of Performance: This position for 1 year starting September 26th 2017 and ending September 25th 2018. Evaluation Factors (Technical) In order to meet the Technical Specifications, All quotes must provide documents that meet or exceed the below evaluation factors for meeting technical experience levels. Quotes that do not provide the below documentation can be excluded from award. 1. It is strongly desired that applicants have Bachelor's degree in Marketing, Advertising, Public Relations, or a Communications degree or can demonstrate practical experience in the area(s) of expertise required by the technical specifications, as well as demonstrate capability in program/project coordination applications, with three years' experience. Applicant must show documentation to support this with their quote. 2. Demonstrate strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program. 3. Demonstrated ability to multitask, analytical/logical thinking and ability to problem-solve, as well as ability to manage projects with minimal oversight. This position requires strong business, marketing and strategic thinking skills as well as the ability to drive seamless execution across a large organization. The role also requires exceptionally strong presence, communication and writing skills. The ideal candidate is a resourceful leader who can work with a team in a dynamic organization while also driving multiple projects on his/her own. NOTE: Please provide pricing on the Solicitation form for CLIN 0001 1 JOB Marketing Specialist CLIN 0001 1 JOB Media and Marketing Specialist TOTAL tiny_mce_marker__________________ CLIN 0002 Travel (See 1.6.3 under below PWS) TOTAL tiny_mce_marker__________________ CLIN 0003: Army Contractor Manpower Reporting Requirement (yearly requirement). See individual Line Item PWS. Include price for this reporting requirement (see requirement below) or indicate "No Charge". TOTAL tiny_mce_marker_______________ TOTAL CLIN 0001 - 0003 TOTAL tiny_mce_marker________________ PERFORMANCE WORK STATEMENT (PWS) Oregon National Guard Service Member and Family Support - Multimedia and Marketing Specialist Part 1 General Information 1. GENERAL: This is a non-personal services requirement to provide media and marketing services for the benefit of outreach and awareness of the benefits and services available to Service Members, Veterans and their families. The target audience will be all branches and components who serve in Oregon or reside in Oregon. The usage of a publicly available website, social media and a marketing plan to increase education, awareness, and usage of the programs and resources are the key concepts. The Government shall not exercise any supervision or control over the contractor employees performing the services herein. Such contractor employees shall be accountable solely to the Contractor who, in turn is responsible to the Government. 1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, quality control and other items and non-personal services necessary to perform the support services as defined in this PWS, except as specified in Part 3 as Government Furnished. The contractor shall perform to the standards specified herein. 1.2 Background: The ORNG Service Member and Family Support (SMFS) Office has a requirement for contractor support to provide media services for the benefit of Oregon service members and their families. Media specialist will utilize and manage all media outlets and platforms to educate and build awareness of the veteran resources and programs ORNG SMFS connects to our military families. 1.3 General Information 1.3.1 This PWS conveys the basic requirements, performance standards and assessment measures. Performance standards, when stated in the PWS, provided a general basis for measuring the performance for each requirement. 1.3.2 The contractor shall perform in accordance with the requirements of this PWS. The service requirements are summarized into performance objectives. The performance threshold briefly describes the minimum acceptable levels of service required for each requirement when applicable. 1.4 Quality Assurance (QA): The government shall evaluate the contractor's performance under this order in accordance with the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and the minimum acceptable quality level(s) and/or defect rate(s). 1.4.1. The Contractor employee performance will be evaluated at least monthly. For those tasks listed in the Service Delivery Summary (SDS), the Contracting Officer Representative (COR) will follow the methods of surveillance specified in the Government's Quality Assessment Plan (QAP). Government personnel will record all surveillance observations. When an observation indicates other than a "green" rating, the COR will require the Contract Manager or representative to initial the observation. The initialing of the observation does not constitute concurrence with the observation; only acknowledging that they have been made aware of the defective performance. Interim evaluations maybe prepared at the discretion of the COR. 1.5 Recognized Holidays: Federal law (5 U.S.C. 6103) establishes the following public holidays which will be recognized for the purpose of this task order (http://www.opm.gov/policy-data- oversight/snow-dismissal-procedures/federal-holidays/#url=Overview): New Year's Day Birthday of Martin Luther King, Jr. Washington's Birthday Memorial Day Independence Day Labor Day Columbus Day Veterans Day Thanksgiving Day Christmas Day 1.6 Place and Performance of Services: The contractor shall provide services between the core hours of 08:00 am to 5:00 pm Monday through Friday, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. The Contractor will be required to periodically adjust the work schedule to accommodate ORNG SMFS events or client meetings occurring outside core hours. The Contractor must at all times maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons. When hiring personnel, the Contractor shall keep in mind that the stability and continuity of the workforce are essential. The Government shall not be liable for overtime hours incurred in excess of the aforementioned minimum coverage. The primary place of performance will be at the ORNG SMFS Office, Anderson Readiness Center, Room 243, 3225 State Street, Salem, OR, 97301. 1.6.1 Travel: Anticipated travel for this task order is 10 TDY's for the following locations in 1.6.3 with overnight lodging expected for noted location. Contractor must possess and maintain a valid driver's license. 1.6.2 Individual will be reimbursed according to the Joint Travel Regulations 1.6.3 Locations of travel are as follows: Location Mileage Lodging Ontario and La Grande, OR 774 miles round trip 1 night Bend, OR 262 miles round trip 1 night Medford, OR 458 miles round trip 1 night Springfield, OR 122 miles round trip N/A Albany, OR 43 miles round trip N/A Klamath Falls, OR 480 miles round trip 1 night Portland, OR 116 miles round trip N/A Clackamas, OR 98 miles round trip N/A Forest Grove, OR 108 miles round trip N/A Gresham, OR 128 miles round trip N/A Total 2589 miles 4 nights lodging 1.7: Security 1.7.1 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured. All materials and equipment shall be returned to the Contracting Officer's Representative upon request or at the end of the period of performance. 1.7.2 COMSEC/IT Security: All communications with DOD organizations are subject to communications security (COMSEC) review. The Contractor will be aware telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DOD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DOD organizations. Therefore, the contractor is advised that any time they place a call or receive a call they are subject to COMSEC procedures. The contractor shall assume the responsibility for ensuring wide and frequent dissemination of the above information to all employees dealing with DOD information. The contractor shall be aware of and abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings. 1.7.3 Government Systems and Networks. Use of Government Information Systems and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AEI. Users must have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. User's will- (1) Comply with the command's AUP for Government owned ISs and sign an AUP prior to or upon account activation. (2) Complete initial and/or annual IA training as defined in the IA training BBP (https://informationassurance.us.army.mil). (3) Mark and safeguard files, output products, and storage media per the classification level and disseminate them only to individuals authorized to receive them with a valid need to know. (4) Protect ISs and IS peripherals located in their respective areas in accordance with physical security and data protection requirements. (5) Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network. 1.7.4 Protection of Personally Identifiable Information (PII): The Contractor shall be responsible to protect all Personally Identifiable Information (PII) encountered in the performance of work under task order in accordance with DFARS 224.103, DoDD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R, Department of Defense Privacy Program. 1.7.5 PPI Violations: If the Contractor violates the aforementioned policies and a PII breach results, the Contractor shall be responsible for all notification costs, call-center support costs, and credit monitoring service costs for all individuals who's PII has been compromised. 1.7.6 Identification of Contractor Employees: All contractor personnel attending meetings, answering Government telephones, and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. The contractor's status as a "contractor" shall be predominantly displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non-Government entities/personnel. Contractor decorum should leave no doubt that they are not acting in an official Government capacity and do not have the authority to bind the Government. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed. When contractor employees are working on Government facilities or participating at Government meetings, they shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word "contractor" displayed. Contractor issued badges are acceptable. The contractor shall retrieve all identification media (including vehicle passes) from their employees who depart for any reason. All identification media shall be returned to the Contracting Officer within 14 days of departure. 1.7.7 CAC Requirements: Contractor will be in compliance with Army Directive 2014-05 and HSPD-12 Background Investigation Requirements: The contractor ensure Common Access Cards (CACs) are obtained by all contract or subcontract personnel assigned to work on the Government site and by personnel requiring access to a DoD network (and other eligible populations as specified in DTM-08-003 Attachment 3, paragraph 3a.) are required to, at a minimum, have received a favorable FBI fingerprint check and must have submitted to the Office of Personnel Management (OPM) a National Agency Check with Inquiries (NACI) or equivalent/higher investigation. It is the responsibility of the contractor to ensure that all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form, at the earliest possible date and that this form is forwarded to the Contracting Officer's Representative (COR) immediately. The COR will review the form for completeness and accuracy and forward to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm that the request has been received by the Office of Personnel Management, and the second will provide instructions for the completion of the appropriate form via the Electronic Questionnaires for Investigations Processing (e-QIP) system. Upon completion of the e-QIP questionnaire and submittal of all required documents, including fingerprint card to the security manager, the BI will be initiated. The contractor shall ensure all instructions regarding background investigation processing, including those provided verbally, by e-mail or via a Government system are complied with immediately. The contractor is cautioned that the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from 2-6 weeks and shall factor this lead time into its hiring/placement process. The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause. 1.7.7.1 Trusted Associate Sponsorship System (TASS): The contractor is responsible for processing applications for Common Access Cards (CAC) for every contractor employee who deploys with the military force OR who has needed to access any government computer network in accordance with FAR 52.204-9, "Personal Identity Verification of Contractor Personnel." The contractor is responsible for managing requests for new or renewal CAC cards in sufficient time to ensure that all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the COR or Contracting Officer (KO). It is recommend that a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC and security related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications. CAC applications shall be processed through the TASS. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS Trusted Agent (TA) before accessing the TASS website. The TASS TA for this requirement is located in the USPFO-OR Contracting Office. The government will establish a TASS application account for each CAC request and will provide each contractor employee a USER ID and Password, via email, to the FSO. The FSO or contractor employee shall access the TASS account and complete the CAC application (entering/editing contractor information as applicable) at: https://www.dmdc.osd.mil/tass/. The FSO or contractor employee will submit completed applications in TASS and will follow up to ensure that the TA is processing the request. A CAC cannot be issued without evidence that the FSO has initiated a National Agency Check with Written Inquires (NACI). The government will inform the contractor's applicant, via email, of one of the following: a. Approved.* Upon approval, the information is transferred to the Defense Enrollment Eligibility Reporting System (DEERS) database and an email notification is sent to the contractor with instructions on obtaining their CAC. The contractor proceeds to a Real-Time Automated Personnel Identification System (RAPIDS) station (RAPIDS Site Locator: http://www.dmdc.osd.mil/rsl/). b. Rejected.* The Government, in separate correspondence, will provide reason(s) for rejection. c. Returned. Additional information or correction to the application required by the contractor employee. *The contractor shall maintain records of all approved and rejected applications. At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor by SSN and two forms of identification. Identity source documents must come from the list of acceptable documents included in Form I-9, OMB No. 115-0136, "Employment Eligibility Verification." Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture identification (ID). The identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, picture, and updates to DEERS and will then issue a CAC. Issued CACs shall be for a period of performance not longer than three (3) years or the individual's contract end date (inclusive of any options), whichever is earlier. The contractor shall return issued CAC's to the DEERS office upon departure or dismissal of each contractor employee. Obtain a receipt for each card and provide to the TA/COR. 1.7.8 AT Level I Training. All contractor employees, to include subcontractor employees, requiring access to an ORNG controlled installation, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the COR or to the contracting officer, if a COR is not assigned, within 45 calendar days after completion of training by all employees and subcontractor personnel. This is an annual training requirement. AT level I awareness training is available at the following website: http://jko.jten.mil/courses/atl1/launch.html 1.7.9 Access and General Protection/Security Policy and Procedures. Contractor workforce must comply with all personal identity verification requirements (FAR Clause 52.204-9, Personal Identity Verification of Contractor Personnel) as directed by DOD, HQDA, NGB, ORNG and/or local policy. All contractor employees, including subcontractor employees, requiring access to a military or ORNG controlled installation, facility, or area shall comply with applicable security policies and procedures provided by the ORNG security office. This includes policies pertaining to the use or prohibition of electronic recorders, devices, cameras, etc. If the Contractor is required to take photographs or videos on a Government Installation, the Contractor must obtain written permission from the Senior Commander. The contractor shall also provide all information required for background checks to meet installation and facility access requirements to be completed by the state Physical Security Manager, Director of Emergency Services, or Security Office. In addition to the changes otherwise authorized by the changes clause of this contract, should Force Protection Condition (FPCON) at any individual facility or installation change, the government may require changes in contractor security matters or processes. 1.7.10 iWATCH Training. The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award and within 15 calendar days of new employees commencing performance with the results reported to the COR NLT 45 calendar days after contract award. 1.7.11 Contractor Employees Who Require Access to Government Information Systems. All contractor employees with access to a government info system must be registered in the ATCTS (Army Training Certification Tracking System) at commencement of services, and must successfully complete the DOD Information Assurance Awareness prior to access to the IS and then annually thereafter. 1.7.12 OPSEC Training. Per AR 530-1, Operations Security, new contractor employees must complete Level I OPSEC training within 30 calendar days of their reporting for duty. All contractor employees must complete annual OPSEC awareness training. Compliance is confirmed through receipt of the DOD OPSEC Training Certificate provided at the conclusion of training. Training is conducted online at online through http://cdsetrain.dtic.mil/opsec/. Certificate shall be forwarded to COR. 1.7.13 Information assurance (IA)/information technology (IT) training. All contractor employees and associated sub-contractor employees must complete the DoD IA awareness training before issuance of network access and annually thereafter. All contractor employees working IA/IT functions must comply with DoD, Army, NGB and ORNG training requirements in DoDD 8570.01, DoD 8570.01-M and AR 25-2 and published DoD and ORNG requirements within six months of employment. Compliance is confirmed through receipt of the DOD IA Training Certificate provided at the conclusion of training. Training is conducted online at https://ia.signal.army.mil/DoDIAA/default.asp. Certificate shall be forwarded to J6 IA Manager. 1.7.14 Personnel without Security Clearances. All contractor employees, including subcontractor employees who are not in possession of the appropriate security clearance, will be escorted in areas where they may be exposed to classified and/or sensitive materials. The Vendor will coordinate with the COR and/or the facility security office for access when required. 1.7.15 Common Access Card Vetting. All contractor employees, including subcontractor employees, who are not in possession of a current Common Access Card (CAC) will be vetted by the local security office to determine fitness and eligibility for access IAW DTM 09-012, paragraph 2.b(4) may include but not limited to a National Criminal Information Check (NCIC) and National Terrorist Screening Database (NTSDB). The Vendor will ensure that the government has sufficient biographical information to conduct said screening including, but not limited to the person's name, date of birth, and social security number. NCIC and NTSDB will be conducted by the ARNG security office as required. Documentation of risk assessment will be recorded and reported as Access Approved/Access Denied. Negative findings will be destroyed within 60 days of risk assessment. Appeals of denial of access due to negative risk assessment may be made through ORNG Physical Security Manager for additional review. 1.7.16 Employment Eligibility Requirements. The vendor must pre-screen applicants using the E-verify Program (http://www.dhs.gov/E-Verify) website to meet the established employment eligibility requirements. The vendor must ensure that the applicant has two valid forms of government issued identification. An initial list of applicants must be provided to the COR no later than 7 business days after contractor employee hire to start the CI-focused security screening process. 1.7.17 Security Documentation. Vendor responsible for ensuring security ...