MEDIA CAMPAIGN IN SUPPORT OF THE 250 YEARS OF AMERICAN EXCELLENCE

The U.S. Embassy San Salvador is seeking a qualified contractor to develop and execute a comprehensive media campaign in support of the "250 Years of American Excellence" initiative, scheduled for 2026. This campaign aims to commemorate the 250th anniversary of U.S. independence by showcasing American innovation and leadership while strengthening the partnership between the United States and El Salvador. The contractor will be responsible for designing a high-impact, multi-channel campaign that utilizes both traditional and non-traditional advertising methods to effectively reach diverse audiences throughout El Salvador, with all services provided in Spanish. Flexibility is essential, as the contractor must be able to respond promptly to urgent requests. The total budget for this project is capped at $90,000, covering all creative, production, media buying, and related expenses. The solicitation, posted on August 29, 2025, with a deadline for responses on September 18, 2025, is open to qualified organizations, with the work to be performed primarily in Antiguo Cuscatlán, La Libertad. The primary point of contact is Janina de Rengifo, reachable via email or phone for further details.