Media Strategy & Public Relations Campaign

The contract seeks to develop and execute a bilingual media outreach strategy aimed at promoting a debate championship while advancing public diplomacy between the United States and Indonesia. The primary objective is to secure at least ten meaningful media placements across platforms accessible to audiences in both countries, ensuring messaging reaches English and Indonesian speakers effectively. This initiative is designed to deepen mutual understanding and cultural ties through strategic communications that highlight the values of dialogue, critical thinking, and civic engagement fostered by the debate championship. The effort must align with broader U.S. Department of State objectives in Indonesia, leveraging media channels to amplify positive narratives and strengthen bilateral relations. The contract is classified as a subcontract under NAICS code 541810, indicating it falls within the public relations and advertising services category. It was posted on July 2, 2026, with a response deadline of July 31, 2026, and is managed by the U.S. Mission to Indonesia under the Department of State. While specific performance locations are not detailed, the campaign’s impact is expected to resonate within Indonesia and among Indonesian-speaking audiences globally. The initiative emphasizes cultural diplomacy and media influence, requiring proposers to demonstrate proven experience in creating bilingual campaigns and establishing relationships with local and international media outlets to ensure visibility and credibility.