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Media Strategy, Planning, and Placement

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Place of Performance

Other, KY, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP 758 2700000058.

The full solicitation package (11 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP-758-2700000058-2 | Comprehensive Marketing and Advertising Services

AI Contract Breakdown

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyKentucky → TAH
ContactsNo contacts available
OfficeN/A
Organization / AgencyKentucky → TAH
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs research and strategic placement of advertising campaigns for prime contractors on Commonwealth of Kentucky tourism projects. Develops media strategies and executes the buying of ads across various channels using media buying software and audience analytics tools. Delivers a comprehensive media plan and proof of placement/campaign execution reports.

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Same NAICS industry code

NAICS: 541810
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GRIT Public Education and Ongoing Engagement Campaign
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The State of South Dakota, through the Department of the Military, is soliciting proposals for a qualified marketing and communications firm to develop and manage a statewide public-education campaign for the Governor's Resilient Infrastructure Task Force (GRIT). The primary objective is to translate complex infrastructure resilience topics into clear, actionable, and locally relevant information for citizens, communities, and businesses. The campaign will focus on practical preparations for disruptions to essential services, including power, energy, communications, water, wastewater, transportation, fuel, and healthcare. The selected contractor will be responsible for strategy, message development, content creation, distribution, audience testing, and regular campaign refinement, utilizing a simple and recognizable messaging model similar to the Call Before You Dig campaign. The initial contract term is twelve months with a total budget of 250,000 dollars, and the State may renew the agreement for up to two additional one-year option periods. Key deliverables include a project work plan within 15 business days of the notice to proceed, followed by research findings, campaign strategy, a twelve-month media plan, and a launch-ready content package within the first 75 days. Performance will be monitored through quarterly reviews and ongoing reporting. The contract is governed by South Dakota law, and the contractor must adhere to strict confidentiality and non-discrimination standards. Website design, hosting, and technical support are explicitly excluded from the scope of work. Proposals must be submitted electronically to Marshall Michels by October 26, 2026. The evaluation process will establish an overall ranking of offerors based on project management capabilities, locale knowledge, and organizational experience, with the highest-ranked offeror entering negotiations for final contract terms. Payment will be issued via itemized invoices upon the satisfactory completion of services. Offerors must certify they are not debarred from federal funds and are not in arrears with the State of South Dakota.
South Dakota State Government

POSTED

2 days ago

DEADLINE

in 25 days
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