Monterey Bay Alternative Medicine Hollister

The Department of Cannabis Control has approved a commercial cannabis retailer license for Bryce Berryessa to operate a dispensary at 1785 San Felipe Rd, Hollister, CA 95023, on a 2-acre lot zoned light industrial M-1. The license, submitted on October 20, 2025, grants regulatory authorization for the sale of cannabis products under the authority of the Business and Professions Code, Section 26012. The facility will operate under the business name Monterey Bay Alternative Medicine Hollister, utilizing an existing structure at the specified address with parcel number 051-120-076-000. The project is listed as a forecast with a posted date of May 28, 2026, and is managed through the California Cannabis Control Department with environmental review oversight. Primary point of contact for regulatory and environmental inquiries is Jacob Schmitz, Environmental Scientist, reachable via email at [email hidden] or phone at [phone hidden]. The project’s official tracking link is accessible through the CEQA Net portal.