National Education Campaign & Outreach Contract Pre-Solicitation Notice

The Centers for Medicare and Medicaid Services (CMS) plans to release a solicitation for a multiple award Indefinite Delivery Indefinite Quantity (IDIQ) contract aimed at supporting the agency in developing, implementing, and evaluating nationwide integrated communications campaigns. This contract will primarily focus on executing CMS outreach, education, and communication efforts in coordination with internal and external stakeholders across national, regional, state, and local levels. The procurement will be open to all qualified bidders, with an anticipated issuance of four to six awards. The contract's period of performance is expected to run from September 1, 2025, through September 31, 2032. The contract falls under the NAICS code 541810, which relates to Advertising Agencies, and the formal solicitation is projected to be available by mid-October 2024. The work will be performed in Windsor Mill, Maryland, with oversight by the CMS Office of Communications within the Department of Health and Human Services. Interested parties can direct inquiries to the designated Contract Specialist and Contracting Officer, with their respective contact information provided for further communication. This project is designed to provide CMS with a robust communications mechanism to effectively manage education and outreach initiatives on a broad scale.