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Notice of Intent to Award a Sole Source Contract to the Marine Corps Association for MCJROTC Instructor Recruitment Advertising

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M00264-26-NOI-JW06Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The United States Marine Corps Training and Education Command intends to award a sole-source firm fixed price contract under Federal Acquisition Regulation Part 12 to the Marine Corps Association for print and online advertising services aimed at recruiting instructors for the Marine Corps Junior Reserve Officer Training Corps program. The requirement involves purchasing and placing targeted advertisements exclusively in Leatherneck magazine and The Marine Corps Gazette, publications that uniquely reach the specific demographic of active duty, retired, and former Marines essential to the MCJROTC instructor recruitment effort. The Marine Corps Association is identified as the only source capable of providing this highly specialized advertising access due to its exclusive control over these publications, which are not replicated by other military outlets that serve broader or multi-branch audiences. No competitive solicitation is being issued, but any responsible source may submit a capability statement by the deadline of August 12, 2026, to demonstrate an equivalent ability to deliver print and online advertising with comparable reach and targeting precision. Submissions must prove the capacity to effectively engage the same concentrated audience of U.S. Marines and provide advertising services matching the circulation and demographic specificity of the Marine Corps Association’s publications. The contract will be awarded under the Simplified Acquisition Threshold, with performance based at Quantico, Virginia, and inquiries should be directed to Jesse T. Wise or Erin Silverthorn at the provided contact details.

General Info

Sole-source contract to Marine Corps Association for targeted ads in specific publications to recruit MCJROTC instructors.

Agency

Department Of Defense → CommanderView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Quantico, VA, 22134, USA

Set-Aside

NONE

Documents

(1)

Marine Corps JROTC Advertising Services PWS

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Organization & Contact Information

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AgencyDepartment Of Defense → Commander
Contacts2 people available
OfficeQUANTICO, VA, 22134, USA
Organization / Agency
Department Of Defense → Commander
View Agency Profile
Office AddressQUANTICO, VA, 22134, USA
Contacts
Jesse T. Wise
contact@example.gov
+1 (555) 000-0000
Erin Silverthorn
contact@example.gov
+1 (555) 000-0000

Full Description

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This is a Notice of Intent to Award a Sole Source Firm Fixed Price contract in accordance with the procedures outlined in Federal Acquisition Regulation Part 12 (Acquisition of Commercial Products and Commercial Services) under the Simplified Acquisition Threshold.


Description of Requirement


The United States Marine Corps, Training and Education Command (TECOM), has a requirement for print and online advertising services to support the recruitment of Marine Corps Junior Reserve Officer Training Corps (MCJROTC) instructors. The scope of work involves purchasing and placing targeted recruitment advertisements in Leatherneck magazine and The Marine Corps Gazette to reach a specific audience of active duty, retired, and former Marines eligible to serve as instructors in support of the MCJROTC Program of Instruction.


Intended Sole Source Vendor


The Government intends to award this contract on a sole-source basis to:


Marine Corps Association


715 Broadway Street


Quantico, VA 22134


Justification for Sole Source:


The Marine Corps Association is the publisher and exclusive provider of advertising space within Leatherneck magazine and The Marine Corps Gazette. Market research indicates that while other military publications exist, they cater to a broader military audience and do not specifically target the unique Marine Corps demographic required for this recruiting effort. These two publications are uniquely positioned to reach the specific population from which the MCJROTC program recruits its instructors. Consequently, the Marine Corps Association is the only source capable of providing the highly targeted advertising access necessary to meet the government's requirements.


Capability Statement Submission


This notice is not a request for competitive proposals or quotations. However, all interested and responsible sources may submit a capability statement, proposal, or quotation, which the agency will consider if received by the response deadline.


Submissions must explicitly demonstrate the vendor's ability to provide advertising services that:


  • Can provide both print and online advertising reach and circulation equivalent to Leatherneck magazine and The Marine Corps Gazette.

  • Can effectively and exclusively target a concentrated demographic of active duty, retired, and former United States Marines suitable for MCJROTC instructor recruitment, rather than a generalized or multi-branch military audience.

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