OCI - GAFB for Marketing and Outreach Services

The Georgia Department of Administrative Services (DOAS), on behalf of the Office of Commissioner of Insurance and Safety Fire (OCI), has issued a Request for Proposals (RFP 40800-DOI0000028) for Marketing and Outreach Services for the upcoming Georgia Access For Business (GAFB) product line. This initiative aims to expand health insurance options for Georgia employers by promoting programs like ICHRA and QSEHRA, which allow employers to offer pre-tax funds for employee healthcare purchases. The goal is to increase awareness and engagement among employers and agents, effectively communicating the benefits and operational aspects of these new health benefit options. The contract will be administered through OCI with support from DOAS, and performance is set within Georgia, starting mid-2026 with launch coverage on September 1, 2026. The procurement establishes a one-year base contract with up to four one-year renewal options, emphasizing a comprehensive marketing campaign that includes strategy development, supplier coordination, consumer and business outreach, and advertising efforts consistent with the Georgia Access branding. Proposal evaluation will heavily weigh technical qualifications (70%) focusing on demonstrated experience with health insurance or public benefits marketing, strategic planning, and supplier responsiveness, alongside cost considerations (30%). Detailed compliance with privacy and security requirements is mandatory, as the contractor will handle protected health information under HIPAA/HITECH Business Associate Agreement terms. Contractors must implement stringent security controls, including encryption and NIST Baseline Controls, and be prepared for audits and breach notifications. Submission requirements include a tax compliance form, supplier responsibility questionnaire, mandatory response worksheets, and strict adherence to proposal formatting standards. The solicitation also includes a bidders’ conference and ongoing supplier Q&A to clarify requirements prior to the April 6, 2026 deadline. The resulting contract will incorporate detailed terms and conditions addressing contract administration, inspection, acceptance criteria, and risk management, supporting a best-value award methodology rather than lowest-price-only selection.