Online Counter-Messaging Campaign Development

The contract seeks proposals to design and deploy digital campaigns aimed at countering terrorist recruitment narratives online through strategic content creation, platform-specific execution, and precise audience targeting. The work involves developing compelling multimedia materials, identifying optimal digital channels, and applying data-driven techniques to reach vulnerable populations with alternative narratives that disrupt extremist messaging. The effort requires deep understanding of online behaviors, social media algorithms, and the evolving tactics used by terrorist groups to radicalize individuals across global audiences. The contract is categorized as a subcontract under NAICS code 541810, indicating its focus on advertising and promotional services. It was posted on June 22, 2026, with a response deadline of July 27, 2026, and is administered by the Bureau of Counterterrorism within the Department of State. The performance location is not specified, suggesting the work may be conducted remotely or across multiple regions. While no set-aside provisions are indicated, the solicitation emphasizes the need for specialized expertise in digital communications and counter-extremism efforts, requiring proposers to demonstrate proven capabilities in conducting high-impact, culturally nuanced campaigns on global digital platforms.