Out of State Digital Marketing Campaign for Enrollment Cycle 25-26

The State University of New York at Geneseo is seeking to engage a marketing company to execute an out-of-state digital marketing campaign aimed at increasing enrollment for the 2025-2026 cycle. The contract, which will last for nine months, is valued between $500,000 and $1.5 million and is specifically designed to target prospective students outside New York State. The procurement emphasizes diversity and inclusion, with set-aside goals of 15.9% for minority-owned subcontractors, 14.1% for women-owned subcontractors, and 6% for service-disabled veteran-owned businesses. This opportunity is not a formal bid but invites interested parties to review the attached specifications and contact Thomas Underwood, the Director of Purchasing & Central Services, for questions. The contract is located in Livingston County, with the performance site at SUNY Geneseo, and is managed under the NAICS code 541410, which pertains to marketing consulting services. The solicitation was posted on September 12, 2025, with a response deadline of October 3, 2025, at 9:00 AM. Notably, the university has not awarded a similar contract within the past five years. Interested vendors can find additional details and respond through the provided online portal or by contacting the designated point of contact via email or phone.