Public Education & Outreach Campaigns

The contract involves designing and executing public awareness campaigns to educate consumers about the expanded eligibility for California’s Recycling and Recovery Program under Senate Bill 1013, which broadens the scope of refundable containers. The work will focus on developing strategic messaging and outreach initiatives to ensure the public understands which additional items now qualify for the container recycling value refund, aiming to increase participation and reduce litter. The campaigns must be comprehensive, culturally inclusive, and tailored to reach diverse communities across California through multiple channels including digital media, traditional advertising, and community engagement efforts. The contract is classified as a subcontract under NAICS code 541810, indicating it is related to advertising and related services. It is administered by the California Department of Resources Recycling and Recovery, known as CalRecycle, and is posted with a projected date of July 24, 2026. The performance location spans the state of California with no specific city or zipcode designated, reflecting the statewide nature of the outreach. The effort requires coordination with state goals to improve recycling rates and environmental outcomes, and bidders must demonstrate experience in public education, campaign management, and knowledge of California’s recycling regulations and demographics.