Communication Strategy and Plan Development

The contract seeks to develop a comprehensive communication strategy and plan to support U.S. government objectives through targeted public outreach and stakeholder engagement in Colombia. The effort must align with broader diplomatic and institutional goals of the U.S. Department of State, as executed through the American Embassy in Bogotá, and requires a nuanced understanding of local contexts, media landscapes, and cultural dynamics to ensure effective messaging and community impact. The scope encompasses the design, implementation, and evaluation of communication initiatives aimed at fostering trust, awareness, and collaboration with Colombian stakeholders. The opportunity is classified as a subcontract under NAICS code 541810, which pertains to advertising and related services, and is open for responses until August 21, 2026. Proposals must demonstrate proven experience in strategic communication within international settings, particularly in Latin America, with an emphasis on public diplomacy and stakeholder engagement. The place of performance is expected to be in Colombia, and all work must be conducted in coordination with U.S. government priorities and protocols. While specific deliverables are not detailed here, the contract demands a high level of adaptability, cultural competence, and measurable outcomes to advance U.S. interests in the region.