Public Service Announcement (PSA) Development and Media Placement

The Department of Housing and Urban Development is seeking a subcontractor to develop and distribute public service announcements aimed at educating the public on fair housing rights. The project requires the creation of multifaceted PSA content tailored for broadcast, digital, and social media platforms to maximize reach and engagement across diverse audiences. The contractor will be responsible for producing high-quality, culturally relevant messaging that clearly communicates legal rights and protections under federal fair housing laws, ensuring accessibility and impact for communities most affected by housing discrimination. Media placement strategy must encompass national and regional outlets to ensure broad dissemination, with performance metrics expected to demonstrate effectiveness in public awareness and behavior change. The solicitation is open for response until November 2, 2026, and the work falls under NAICS code 541810, which covers advertising services. Subcontractors must be prepared to align with federal guidelines for communication, compliance, and reporting, though specific location, point of contact, or set-aside details are not provided. The contract will be administered through HUD’s existing procurement framework, with performance expected to support the agency’s mission of promoting equitable housing opportunities nationwide.