R -- Air Force Reserve National/Local Recruitment Advertising Progam

This contract solicits a full-service advertising agency to manage and operate the Air Force Reserve Recruitment Advertising Program, with an annual budget between $13 million and $18 million. The contractor will be responsible for all aspects of the advertising campaign, including strategy development, market research, budget recommendations, media planning, creative production, and placement across various channels such as national magazines, newspapers, television, radio, internet, direct mail, and billboards. The campaign is intended to support multiple recruitment programs covering prior and non-prior service members, health professions, and officer candidates. Additional responsibilities include account management, billing, traffic control, call center oversight, PSA management, media buying, and research activities. The contract is anticipated to be a firm-fixed-price agreement with reimbursable line items, covering a one-year base period with four annual options. The anticipated start includes a mobilization and orientation phase from November to December 2004. It is a total Small Business Set-Aside under NAICS code 541810, with a size standard of $6 million in annual revenue, and encourages teaming arrangements. Offerors must demonstrate prior success managing national ad programs, be registered in the Central Contractor Registration database, and possess sufficient cash flow to support up to $1 million in advance media payments. Evaluation will follow best value source selection procedures, including technical proposals and oral presentations. The solicitation and updates will be available electronically, and no paper copies will be distributed. Key contacts and submission details are provided for interested parties to engage in the bidding process.