This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on July 1, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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R701 - Friday Night Lights

Closed

N0018925QZ123Federal

Submission Closed07/14/2025, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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AI Contract Overview

The contract titled R701 - Friday Night Lights involves a comprehensive sponsorship package for the Friday Night Rivals games, running from August 5, 2025, to January 1, 2026. It includes the right to air four 30-minute commercials during each game, along with naming rights to the halftime show, where the sponsor's logo will be displayed on screen throughout the event. Additionally, the sponsor will have scoreboard and replay swoosh sponsorships, each allocated for one quarter per game. The agreement also provides for in-game interviews at three selected games, on-site promotional opportunities at participating schools, and 25 thank-you promotional announcements. A customized digital campaign will be implemented to maximize exposure, and lead sheets will be used at the Navy’s site to measure return on investment. This contract emphasizes a broad range of visibility and engagement opportunities designed to enhance brand presence during the specified period. The services outlined are considered the minimum requirements set by the government, ensuring the sponsor gains significant exposure across multiple platforms and events. The contract is managed by the Department of Defense through the NAVSUP Fleet Logistics Center in Norfolk, with a response deadline of July 14, 2025. The detailed terms and further information can be accessed via the provided link.

General Info

Sponsorship includes ads, naming rights, onsite marketing, interviews, and digital campaign August 2025-January 2026.

Agency

Department Of Defense → Navsup Flt Logistics Ctr Norfolk

NAICS

541810 - Advertising Agencies

Place of Performance

10706 Beaver Dam Rd, Hunt Valley, MD, VA, 21030, USA

Set-Aside

NONE

Documents

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Timeline

PhaseClosed

PostedJul 1

Combined Synopsis

Response DeadlineJul 14

Deadline has passed

Submission Closed

07/14/2025, 08:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → Navsup Flt Logistics Ctr Norfolk

Contacts1 person available

OfficeNORFOLK, VA, 23511-3392, USA

Organization / AgencyDepartment Of Defense → Navsup Flt Logistics Ctr Norfolk

Office AddressNORFOLK, VA, 23511-3392, USA

Contacts

contact@example.gov

+1 (555) 000-0000

Full Description

4x 30-minute commercials in each Friday Night Rivals game Naming rights to the Halftime Show Sponsor logo on screen throughout the halftime show Scoreboard Sponsorship - 1 quarter per game, Replay Swoosh Sponsorship - 1 quarter per game In-game interview in 3 selected games On-site opportunities at select games including signage and promotional materials at schools, 25x Thank you Promotional Announcements, Customized Digital Campaign. Lead sheets will be used for all visitors at the Navys site to capture ROI. Period of Performance: 05August 2025 - 01 January 2026 In conclusion, the requested services represent the minimum requirements of the government.